Berkay Doganli

Senior Performance Marketing Manager

Carta

Scaled annual paid media budget from $400K to $2M while reducing CAC by 20%. Lead multi-market PPC budget allocation and pacing, and partner with brand, content, and design teams on ad creative.

Google AdsLinkedIn AdsMicrosoft AdsMeta AdsTikTokAdsABMPPCBudget allocationCreative TestingConversion TrackingAIClaude Code

Performance Marketing Manager

Built measurement and PPC infrastructure from zero, including account architecture, conversion tracking, tagging, and reporting. Reduced CPA by 30% while nearly doubling conversion volume within six months.

Google AdsLinkedIn AdsMicrosoft AdsMeta AdsPPCConversion TrackingReportingCPA Optimization

Performance Marketing Manager

Led a three-person performance team across B2B and B2C clients, owning channel mix, budgets, and performance targets. Grew Atasun Optik revenue by 45% year on year and exceeded US Polo Assn's monthly revenue record by 70%.

Google AdsMeta AdsTikTokAdsTeam LeadershipBudget ManagementFull funnel strategyAudience Segmentation

Senior Performance Marketing Strategist

Managed full-cycle performance marketing for ecommerce and fintech brands, including accounts, bids, budgets, conversion tracking, and client reporting. Cut HesapKurdu's lead generation cost by 35% and increased Google Shopping ROI by 40%.

Google AdsMeta AdsPPCConversion TrackingClient ReportingSearch Term AnalysisGoogle ShoppingFeed Optimization

Digital Media Planner

Planned digital media for FMCG brands, allocating budgets across publishers, formats, and audiences. Contributed to an award-winning Doritos campaign and built automated KPI reporting.

Digital Media PlanningBudget allocationKPI ReportingCampaign Management

Marketing Intern, Sponsorship Marketing

Vodafone

Coordinated PR, events, social, and app marketing, including a project recognized with a social responsibility and sustainability award.

PREvent MarketingSocial MediaApp Marketing