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Camilo Peralta
Looking for a jobBrand & Creative Lead
Brand Creative Lead at Allied Insight and Kamwo Herbal Pharmacy; rebranded eight staffing firms and grew digital sales 3x.
ColombiaBrand & Creative Lead at Kamwo Herbal Pharmacy
Experience
Brand & Creative Lead
Drove a 3x increase in digital channel sales through end-to-end rebranding and repositioning. Built visual identity systems across multiple business lines and maintained consistency across e-commerce, retail, social, email, and print.
Brand IdentityPackaging DesignDigital CampaignsEcommerceVisual SystemsCreative Direction
Brand Creative Lead
Rebranded 8 staffing firms end-to-end, improving brand performance and market differentiation. Designed and art directed multi-channel collateral across simultaneous client accounts.
Brand StrategyVisual IdentityArt DirectionDigital AdvertisingEmail MarketingWeb DesignPrint DesignStakeholder Communication
Creative Strategist
Designed and executed internal and external communication campaigns for Pfizer Colombia's Innovation team. Translated complex innovation narratives into compelling visual and messaging systems.
Communication CampaignsVisual DesignMessaging SystemsCross Functional Collaboration
Brand Creative
Led creative strategy and visual identity for Abbott Mexico's adult nutrition portfolio, designing advertising campaigns and brand communications. Ensured brand consistency across a multi-product line.
Creative StrategyVisual IdentityAdvertising CampaignsBrand Consistency
Marketing Design Leader
Led national creative direction and a 2-person creative team producing large-scale multimedia campaigns. Integrated design systems that scaled across departments and campuses.
Creative DirectionTeam LeadershipMultimedia CampaignsDesign SystemsBrand Alignment
Design Coordinator, TU Project
Led a 6-person design team to develop and launch TU, the university's retail store brand, scaling it across three campuses. Drove the brand and business model from concept to over COP $1B in annual sales.
Team LeadershipBrand ArchitectureProduct Service System DesignMarketing StrategyCommunication PlanningGraphic DesignUser ExperienceMerchandising
Graphic Line Coordinator
Directed graphic identity, exhibit design, and visitor experience strategy for Colombia's National Soil Museum. Developed cohesive visual systems for permanent and temporary exhibits.
Visual IdentityExhibit DesignVisitor ExperienceSignageInfographicsDigital Interfaces
Designer
Designed internal and external communication systems for graduate program accreditation. Built visual policies published on institutional platforms.
Communication DesignVisual PoliciesInstitutional Branding
Education
Universidad Nacional de Colombia
Master's in Design from Universidad Nacional de Colombia, completed in 2017.
Master's in Design from Universidad Nacional de Colombia, completed in 2017.
Universidad Nacional de Colombia
Degree in Design from Universidad Nacional de Colombia, completed from 2010 to 2015.
Degree in Design from Universidad Nacional de Colombia, completed from 2010 to 2015.
Universidad Pontificia Bolivariana
Design program at Universidad Pontificia Bolivariana in 2014.
Design program at Universidad Pontificia Bolivariana in 2014.