Loading profile…
Carla Salerno Graziola
Looking for a jobSenior Product Manager
Senior Product Manager at Azul Linhas Aéreas Brasileiras, expanding travel packages and increasing average ticket value by up to 102%.
BrazilSenior Product Manager at Azul Linhas Aéreas Brasileiras
Experience
Senior Product Manager
Expanded the package portfolio beyond flight+hotel by launching new master package types, increasing average ticket by 15% to 102% depending on product combination. Integrated new content providers across B2B and B2C channels, including a strategic car rental partner, and reduced critical incidents by 80%.
Product StrategyProduct RoadmappingB2BB2CStakeholder ManagementData Driven Decision Making
Senior Product Manager
Led discovery and dual-track delivery of Portal de Vendas B2B, a new sales-order platform integrated with SAP and pricing modules, set to process R$2B+ per year. Redesigned the end-to-end sales journey, reaching 4.7/5 customer satisfaction and reducing manual approvals by 100%.
Product DiscoveryB2BSAPRoadmappingCross functional LeadershipData Driven Decision Making
Senior Product Manager
Helped prevent roughly R$5B in fraud through the external data hub, a high-impact cross-company product for fraud prevention. Founded DeviceCheck, a database of technical and behavioral device data with more than 240M active devices, and led App Fraud solutions generating about R$180M in annual revenue.
Product StrategyFraud PreventionData AnalysisCross functional LeadershipProduct Launch
Product Manager
Doubled the Control plan base in 48 months to ~22M customers and R$950M in MRR, owning the full lifecycle from activation to cancellation. Co-created and launched Vivo Easy, the first app-managed, on-demand telecom plan in Brazil, reaching 10M downloads.
Product ManagementTelecommunicationsCustomer ExperienceData Driven Decision MakingProduct Launch
Product Analyst
Started product strategy for 30+ brands in the advertising market, defining how we packaged and sold to advertisers. Unified commercial plans for cross-media and digital products, making cross-media part of 100% of new products within 12 months.
Product StrategyAdvertisingCross MediaStrategic PlanningBudget allocation
Education
Florida International University
Participated in the Marketing International Program.
ESPM
Completed a Master in Marketing.
Universidade Presbiteriana Mackenzie
Studied Business Management.
PM3
Completed a course in Product Management.
PM3
Completed a course in Product Discovery.