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Carmen Herranz
Looking for a jobHead of Marketing
Growth Marketing specialist at Sumur Digital optimizing Paid Media campaigns to achieve up to 20.44x ROAS.
SpainHead of Marketing at Sumur Digital
Experience
Head of Marketing
Design and execute growth and digital acquisition strategies, managing Paid Media campaigns with budgets up to €30K and achieving up to 20.44x ROAS. Integrate Paid Media with SEO, content, CRM, and automation, and develop AI solutions for efficiency.
Growth MarketingPaid MediaConversion Rate OptimizationSEOCRMMarketing AutomationAIData Analysis
Freelance Marketing Specialist
Developed and executed digital acquisition strategies, planned and optimized marketing campaigns, and managed content, SEO, and social media initiatives. Analyzed results and optimized performance against KPIs.
Digital AcquisitionCampaign PlanningSEOSocial MediaPerformance AnalysisKPI Tracking
Social Media Manager & Paid Media
Managed and optimized Paid Media campaigns across Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads. Analyzed acquisition, conversion, CPA, and ROAS, and developed content strategies focused on acquisition.
Paid MediaMeta AdsGoogle AdsLinkedIn AdsTikTokAdsConversion TrackingCPAROASContent Strategy
Education
VIU
Master's Degree in Interdisciplinary Intervention in Gender-Based Violence and Equality Officer Diploma from VIU, 2020-2021.
Master's Degree in Interdisciplinary Intervention in Gender-Based Violence and Equality Officer Diploma from VIU, 2020-2021.
Universidad Carlos III de Madrid
Master's Degree in Agency Journalism from Universidad Carlos III de Madrid, 2018-2019.
Master's Degree in Agency Journalism from Universidad Carlos III de Madrid, 2018-2019.
ESCAC
Master's Degree in Documentary Film and Society from ESCAC, Barcelona, 2013.
Master's Degree in Documentary Film and Society from ESCAC, Barcelona, 2013.
ESCO
Bachelor's Degree in Journalism from ESCO, Granada, 2011.
Bachelor's Degree in Journalism from ESCO, Granada, 2011.