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Chaitanya A C V
Looking for a jobDirector
Digital Marketing Director at Milestone Internet, developing an agentic AI ad-tech platform for campaign optimization.
IndiaDirector at Paid Media
Experience
Director - Paid Media
Drive productization of Paid Media service offerings by architecting a proprietary agentic ad-tech platform powered by advanced Large Language Models. Manage high-impact campaigns across Paid Search, Paid Social, and Metasearch platforms to drive conversions and maximize ROI.
Paid MediaAILarge Language ModelsCampaign ManagementPaid SearchPaid SocialMeta SearchesROI Optimization
Director of Biddable Media and Paid Social
Spearheaded the Bangalore Paid Media Centre of Excellence, overseeing biddable delivery and acting as strategic counterpart to North American Paid Social teams. Managed an annual media budget of $250 Million, consistently meeting and exceeding client CPA and ROAS targets.
Biddable MediaPaid SocialTeam LeadershipBudget ManagementCPA OptimizationROAS optimizationClient Management
Lead Digital Content and Media
Led insights-driven performance marketing and biddable initiatives across 8 key verticals including Hospitality, Healthcare, Education, and eCommerce. Oversaw campaign architecture integrating content strategy with media buying to drive measurable business outcomes.
Performance MarketingBiddable MediaContent StrategyMedia BuyingCampaign Architecture
Head of Social Media
Directed Facebook Marketplace operations, Paid Social strategy, and inbound marketing for key accounts. Maintained over 1,500% ROAS for key clients through rigorous optimization and data-driven targeting.
Facebook MarketplacePaid SocialInbound MarketingROAS optimizationAutomation ToolsZapierIFTTTIntegromat
Social Media Manager / Digital Content Marketing Manager
Built and executed holistic digital strategies, optimizing lead generation and biddable channel performance. Executed marketing automation setups and physical device-based marketing techniques using NFCs and Smart Home devices.
Digital StrategyLead GenerationBiddable MediaMarketing AutomationNFCSmart Home Devices
Chief Digital Strategist
Delivered 600% sales growth for top FMCG brands through innovative O2O (Online-to-Offline) media strategies. Formulated best-in-class analytics logic and led social media product development.
Digital StrategyO2O MarketingAnalyticsSocial MediaProduct Development
Lead Strategist
Implemented mobile-first technology solutions focused on UI/UX-based conversion rate optimization (CRO). Drove holistic performance marketing and campaign efficiency upliftment to ensure maximum target audience reach.
Mobile FirstUI UXConversion Rate OptimizationPerformance MarketingCampaign Management
Social Media Head & Assistant Professor
Directed digital brand development, social media engagement, and institutional promotion strategies. Instructed courses in Production and Operations Management, Statistics, and Operations Research Management.
Social MediaBrand DevelopmentTeachingOperations ManagementStatistics
Research Analyst
Built global forecast models and provided research-based insights on commodity supply, demand, and pricing. Delivered proactive weekly and monthly data reports on critical metal trends and economic activity.
ResearchForecastingData AnalysisCommodity MarketsReporting
Education
PSG Institute of Management
Pursued a PGDM in Operations Management at PSG Institute of Management.
Karpagam College of Engineering
Earned a Bachelor of Engineering in Electrical and Electronics Engineering from Karpagam College of Engineering.
Google
Completed the certification 'Get started with data-driven marketing'.
Coursera
Completed the certification 'Programming for Everybody (Getting Started with Python)'.
Meta
Completed the certification 'From business goals to ad objectives'.