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Market Research Analyst
Market research analyst at Macromill Embrain who built a live business performance dashboard and informed a 5% operational savings initiative.
South KoreaMarket Research Analyst at Macromill Embrain
Evaluated a competitor's acquisition of a U.S. panel-data firm to analyze Korean market impacts and briefed executive leadership. Analyzed industry margin trends and established workflows for a new social listening product rollout.
Market ResearchCompetitive Analysisstrategic analysisSocial ListeningDashboardingRevenue RecognitionOperational Efficiency
Evaluated and tagged 60 games weekly, cross-validating AI model taxonomy and monetization predictions. Developed Python data pipelines to extract and standardize metadata for over 2,000 titles.
Game AnalysisTaxonomyPythonData PipelinesData StandardizationAI Model Validation
Built Looker Studio dashboards integrated with Google Sheets and Apps Script to automate churn, retention, and LTV:CAC tracking. Segmented 200 accounts by ROI and led 10 sales reps to Monday.com.
LookerGoogle SheetsGoogle Apps ScriptChurn AnalysisRetention AnalysisLTV:CACSegmentationMonday.ComGISComputer Vision Quality Assurance
Executed 5 market and consumer research projects, including a deep-dive VC due diligence analysis that guided investment strategy.
Market ResearchConsumer ResearchDue DiligenceInvestment Strategy
Managed 10-15 active searches for venture-backed clients, sourcing and placing 8-10 technical and product candidates annually. Established weekly hiring manager syncs and crafted personalized outreach messaging.
Talent SourcingCandidate ScreeningTalent MappingHiring Manager CoachingATSGreenhouseLeverJobScoreOutreachMentorship
Tracked audience behavior and partnered with marketing on channel-targeting decisions.
Audience AnalysisMarketingTargeting
Bachelor of Science in Business Administration with a focus on Business Analytics from Biola University, completed in 2020.
Bachelor of Science in Business Administration with a focus on Business Analytics from Biola University, completed in 2020.
Profile sourced from Himalayas.