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AI Transformation & Growth Strategy Consultant
I've driven B2B growth, global GTM, eCommerce revenue, and AI-enabled marketing automation across international technology markets.
TaiwanAI Transformation & Growth Strategy Consultant at ezManager Consulting
Advises B2B and executive clients across Asia-Pacific on growth strategy, AI-enabled marketing operations, and AEO/GEO. Built HubSpot workflow automation for webinar and subscriber funnels.
HubSpotMakeAI WorkflowsMarketing AutomationAEOGEOGrowth StrategyB2B Marketing
Led a cross-border team to build and scale a global eCommerce platform, driving +331% YoY revenue growth. Rebuilt SEO foundations and standardized AI-enabled workflows.
EcommerceSEOAI WorkflowsP&L managementTeam Leadership
Attended the Master of Christian Studies program from 2011 to 2014, but did not complete the degree.
Attended the Master of Christian Studies program from 2011 to 2014, but did not complete the degree.
Completed a marketing short course at St Giles College Brighton in 2009.
Completed a marketing short course at St Giles College Brighton in 2009.
Earned a Bachelor of Arts in International Trade and Marketing from Chinese Culture University in 2009.
Earned a Bachelor of Arts in International Trade and Marketing from Chinese Culture University in 2009.
Earned the Google Analytics Individual Qualification certification.
Completed the Introduction to Generative AI certification from Google Cloud.
Completed the GS1 Barcode Management certification.
Completed a certification in Generative AI in Business from the University of Michigan.
Managed multi-market B2B demand generation across SEO/SEM, Google Ads, LinkedIn, eCommerce, and trade shows. Optimized Google Ads, increasing CTR by 135% and improving ROAS from 3% to 267%.
SEOSEMGoogle AdsLinkedIn AdsEcommerceB2B MarketingDemand GenerationROAS optimizationGoogle Analytics
Served as HQ marketing point of contact for a 4-country product launch, coordinating digital media, website, SEO/SEM, PR, and launch programs. Co-executed a US$1M Google/YouTube media program.
GTMDigital MarketingSEOSEMPRProduct MarketingGoogle AdsYouTubeMarket Research
Built CRM-driven eCommerce and O2O operations across 8+ platforms, using customer segmentation, lifecycle/email marketing, and paid media to drive up to +220% YoY revenue growth.
CRMEcommerceO2OCustomer SegmentationEmail MarketingPaid MediaP&L management
Profile sourced from Himalayas.