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Senior Marketing Manager
Senior Marketing Manager at Novo Nordisk who shaped regional portfolio strategy and led Ozempic® launch planning across five LATAM countries.
UgandaSenior Marketing Manager at Cardiometabolic Portfolio
Led BASAC Loss of Exclusivity strategy across 3 affiliates and 2 clusters, delivering 5 business cases and driving regional Brand Plan 2027. Managed a portfolio accounting for 90% of total regional revenue.
Portfolio StrategyLOEBrand PlansMarket AccessP&L managementCross functional LeadershipEvent Management
Novo Nordisk Farmacêutica do Brasil Ltda.
Led Ozempic launch across 5 LATAM countries, driving 48% sales growth, and managed portfolio consolidation for insulin and GLP-1 brands. Co-created cardiology engagement strategy and delivered cross-functional training.
Launch ExcellencePortfolio ManagementMarket ResearchCustomer SegmentationTrainingGLP 1Insulin
Novo Nordisk Farmacêutica do Brasil Ltda.
Built commercial opportunity assessments for pipeline products, unlocking $1.8M in launch readiness funding. Authored first endorsed LATAM CVD and Cardio-Kidney-Metabolic brand strategy and delivered 5 market research reports.
Business Case DevelopmentMarket ResearchGo To Market StrategyGovernancePrioritization
Novo Nordisk Farmacêutica do Brasil Ltda.
Led LATAM organisational readiness for expansion into MASH, Alzheimer's disease and CVD, securing $1.2M in budgets and 7 FTEs. Executed 15 primary market research studies to guide strategic decisions.
Market AccessMarket ResearchStrategic PlanningBudget ManagementCapacity Building
Developed payer value propositions and global access strategies for early CVD portfolio, co-developed global Wegovy access strategy, and managed obesity launch team budget. Built access database cutting insight generation time by 67%.
Market AccessPayer ValuePayer Advisory BoardsKOL InterviewingBudget ManagementSimulation ModelingDossier Platform
Supported CLL dossier submission for second-line indication, contributed to budget impact and cost-effectiveness analyses, and managed competitor access and pricing database.
Market AccessDossier SubmissionBudget Impact AnalysesCost Effectiveness AnalysisCompetitive Analysis
Founded and ran a MedTech distribution company, securing hospital contracts and government tenders. Led launch of Hygienio surgical infection control system and scaled company to $145K valuation with 24% annual revenue growth.
entrepreneurshipBusiness DevelopmentContract NegotiationGovernment TendersProduct LaunchRevenue Growth
Master's in International Healthcare Management, Economics and Policy from SDA Bocconi, completed in December 2019.
Master's in International Healthcare Management, Economics and Policy from SDA Bocconi, completed in December 2019.
Bachelor's in International Business and Languages with a minor in International Marketing & Cross-Cultural Communication, completed in June 2016.
Bachelor's in International Business and Languages with a minor in International Marketing & Cross-Cultural Communication, completed in June 2016.
Profile sourced from Himalayas.