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Head of Marketing
Social media marketer at HomeBrew Coffee who built its Instagram and Facebook presence from the ground up.
PakistanHead of Marketing at HomeBrew Coffee
Built Homebrew's social media presence from the ground up, owning strategy, brand positioning, creative direction, and day-to-day management across Instagram and Facebook. Developed and executed social campaigns, seasonal promotions, and trend-led content aligned with business goals.
Social Media StrategyBrand PositioningCreative DirectionContent StrategyCampaign ManagementAnalyticsCommunity EngagementCopywriting
Owned social media strategy for 3–5 international clients across the UK and US, primarily in healthcare and fintech, across Instagram, Facebook, TikTok, LinkedIn, and YouTube. Conducted social media audits, audience, competitor, and market research to develop platform-specific strategies and content pillars.
Social Media StrategyAudience ResearchCompetitor ResearchContent StrategyPerformance AnalyticsCampaign ManagementInstagramFacebookTikTokLinkedInYouTube
Bachelor in Psychology from the Institute of Professional Psychology at Bahria University, completed in 2022.
Bachelor in Psychology from the Institute of Professional Psychology at Bahria University, completed in 2022.
Profile sourced from Himalayas.