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Digital Strategy Analyst III
Digital Strategy Analyst III at Resurgent Capital Services who designed a factorial offer experiment and built a conversion KPI.
United StatesDigital Strategy Analyst III at Resurgent Capital Services
Owns high-impact analytics and strategy initiatives focused on customer conversion, revenue performance, and operational efficiency. Designed a four-arm factorial offer experiment and built standardized reporting pipelines that reduced turnaround time from 8 hours to 2 hours.
SQLPythonPySparkSparkSQLRPower BIExcelDatabricksApache SparkGitAzure DevOpsCopilotA B TestingBanditsAttributionIncremental TestingStatistical AnalysisKPI FrameworksData PipelinesWorkflow Automation
Led customer behavior and conversion analyses to identify opportunities across digital payment funnels and offer strategies. Improved time to first payment by 15 percentage points and saved over $2 million annually through vendor distribution changes.
SQLPower BIExcelA B TestingCustomer SegmentationStatistical AnalysisKPI FrameworksOffer strategyPayment FunnelsData Analysis
Built and maintained SQL/Power BI dashboards and KPI monitoring to track payment, conversion, and channel performance. Managed analytical support for offer programs including generation, uptake tracking, and ad hoc reporting.
SQLPower BIExcelDashboard DevelopmentKPI MonitoringData AnalysisReporting
Master of Science in Business Analytics from the Darla Moore School of Business, University of South Carolina, from 2021 to 2022.
Master of Science in Business Analytics from the Darla Moore School of Business, University of South Carolina, from 2021 to 2022.
Bachelor of Business Administration in Finance from the Zarb School of Business, Hofstra University, from 2017 to 2021.
Bachelor of Business Administration in Finance from the Zarb School of Business, Hofstra University, from 2017 to 2021.
Profile sourced from Himalayas.