Esther Murga

Paid Marketing Manager

Red Points

Manage up to €150K/month in paid media across North America, Europe, and LATAM, focusing on the US market. Lead strategic media planning for B2B SaaS lead generation and mentor a 2-person paid media team.

Google AdsMicrosoft AdsMeta AdsLinkedIn AdsReddit AdsCapterra AdsGA4Google Tag ManagerLookerPythonMarketing Mix ModelingA B TestingAI AgentsGoogle Cloud PlatformClaudeAd ScriptsSalesforceHubSpot

PPC Specialist

Red Points

Managed strategic planning, budgeting, and campaign execution across Google, Microsoft, LinkedIn, X Ads, Meta, and Capterra. Improved paid campaign efficiency through Smart Bidding and first-party data.

Google AdsMicrosoft AdsLinkedIn AdsMeta AdsX AdsCapterra AdsLookerGA4Google Tag ManagerServer Side TaggingSmart BiddingA B Testing

Agency Strategist for Google Partners

Teleperformance

Provided strategic Google Ads consulting to agencies in the Google Partners program across various industries. Developed multi-product Google Ads strategies to meet ROAS, lead generation, and branding goals.

Google AdsSearchShoppingLocalDisplayDiscoveryGmailYouTubeROASLead GenerationAccount Auditing

Online Marketing Manager

Managed social media, email marketing, and web content. Oversaw advertising through Google AdSense and owned inventory.

Social MediaEmail MarketingWeb ContentGoogle AdSense

Online Marketing Manager

Developed multichannel strategies for e-commerce and lead generation clients. Managed social media (organic and paid), email marketing, SEO/UX, Google My Business, and Google Ads.

Multi channel MarketingSocial MediaEmail MarketingSEOUXGoogle my businessGoogle Ads