Loading profile…
Loading profile…
Head of Growth
Growth leader at Outer Growth Agency who scaled Ms Hair to seven-figure revenue and improved ROAS 22% across DTC campaigns.
United KingdomHead of Growth at Outer Growth Agency
Own growth as a commercial P&L for a portfolio of DTC clients, pacing £100k+ monthly spend to CAC, MER and payback guardrails. Increased ROAS by 22% and reduced CPA by 18% by rebuilding campaign structure across Meta, Google Ads and TikTok Ads.
Meta AdsGoogle AdsTikTokAdsGA4TripleWhaleCROAI assisted TestingPacingCACMERROASCPA
Co-founded and scaled a DTC health and beauty brand from launch to seven-figure annual revenue, owning the full online P&L. Reduced CAC by 27% and grew LTV:CAC by lifting repeat-purchase rate 19% through Klaviyo lifecycle automation.
Meta AdsGoogle AdsSEOAffiliate MarketingKlaviyoCROA B TestingShopify PlusP&L managementUnit Economics
Coordinated delivery of a £105m transformation programme, implementing governance and reporting frameworks for executive stakeholders.
Project ManagementGovernanceReporting
Built a global Business Continuity Policy Framework supporting compliance across regional offices.
Business AnalysisRisk And CompliancePolicy Frameworks
BSc Economics with First Class Honours from the University of Leicester, completed in 2013.
BSc Economics with First Class Honours from the University of Leicester, completed in 2013.
Profile sourced from Himalayas.