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Federica Baiada
Looking for a jobDigital Project Manager
I lead global digital delivery, improving margins, scaling workflows, and delivering zero-incident platform migrations.
United KingdomDigital Project Manager at Croud
About
I lead cross-functional digital delivery at Croud for enterprise programmes across EMEA, AMER, and APAC, managing £2M+ combined budgets across three accounts. I use AI-assisted reporting, forecasting, and risk surfacing to reclaim team capacity and improve client-ready delivery.
Previously, I led AMER technical SEO delivery for 20+ enterprise accounts, including zero-incident JanSport US and Uniqlo migrations that protected organic revenue. I build governance, automation, and prioritisation frameworks that improve margins, decision-making, and delivery outcomes.
Experience
Digital Project Manager
Leading cross-functional delivery for enterprise clients across EMEA, AMER, and APAC, including a £1M+ global search programme. Owns end-to-end delivery across three concurrent accounts with £2M+ combined budgets, using AI-assisted reporting to reclaim ~10 hours per week.
Project ManagementAgileDelivery ManagementStakeholder ManagementAI Assisted ReportingClaudeChatGptJiraConfluenceSmartsheetClickUpAsanaRAIDRAGRACI
Education
Scrum.org
Professional Scrum Master I (PSM I) certification in progress, expected completion in 2026.
Professional Scrum Master I (PSM I) certification in progress, expected completion in 2026.
IPA
Earned the Commercial Essentials Certificate from IPA in 2024.
Earned the Commercial Essentials Certificate from IPA in 2024.
Blue Array
Earned the Technical SEO Certification from Blue Array in 2022.
Earned the Technical SEO Certification from Blue Array in 2022.
Acadium
Completed the SEO Specialist Apprenticeship at Acadium from 2020 to 2021.
Completed the SEO Specialist Apprenticeship at Acadium from 2020 to 2021.
PR Academy
Completed the CIPR Certificate in Internal Communications Specialist from PR Academy in 2019.
Completed the CIPR Certificate in Internal Communications Specialist from PR Academy in 2019.
Palermo University
Bachelor of Arts with Honours in Communications from Palermo University, completed in 2014.
Bachelor of Arts with Honours in Communications from Palermo University, completed in 2014.