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Marketing Automation Specialist
I build and localize Marketo campaigns that engage enterprise audiences across global markets.
SpainMarketing Automation Specialist at Kapturall
Managed Marketo Engage instances end-to-end for enterprise clients including Microsoft and a global industrial engineering company. Built an AI-assisted content workflow using ChatGPT and Claude, and owned campaign delivery as country lead for multiple European markets.
Marketo EngageSmart CampaignsNurture StreamsA B TestingLead ScoringSegmentationDynamic ContentDeliverabilityFormsLanding PagesChatGptClaudeLocalization
Performed sales data analysis and developed cross-channel marketing approaches for 100 Montaditos and The Good Burger. Handled Salesforce administrator functions including custom formula fields, data migration, and user management.
MSc in Marketing Management from Universidad Carlos III de Madrid, with a GPA of 8.74/10.
Adobe Marketo Engage Certified Expert certification obtained in 2024.
Adobe Marketo Engage Certified Expert certification obtained in 2024.
MA in International Relations from the University of Florence, with a final grade of 110/110.
Exchange program at the University of Mannheim in 2020.
Exchange program at the University of Mannheim in 2020.
BA in Political Science from the University of Florence.
Sales Data AnalysisCross Channel MarketingSalesforceCustom FormulasData MigrationUser Management
Provided branding consultancy for SMEs and large companies, with strategic advice on marketing and brand development.
BrandingMarketing StrategyBrand Development
Optimized CRM, delivered B2B events, and handled international PR for PromoFirenze.
CRM OptimizationB2B EventsInternational PR
Managed website content and performed SEO for the University of Florence.
Content ManagementSEO
Profile sourced from Himalayas.