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Creative Director / Growth Marketing Lead
Growth marketing lead at Emezon Global, building property campaigns with short-form video and Click-to-WhatsApp lead generation.
NigeriaCreative Director / Growth Marketing Lead at Emezon Global
Lead creative direction and growth marketing initiatives across real estate, engineering, construction-related services and legal services. Develop brand messaging, digital content, campaign concepts, landing-page requirements and lead-generation approaches tailored to different service lines.
Brand MessagingDigital ContentCampaign ConceptsLanding PagesLead GenerationShort form VideoAerial Drone FootageSocial Media DistributionClick To WhatsApp (CTWA)Content SystemsBrand PositioningMarket Positioning
Support partnership development, business outreach and stakeholder engagement for international forums, summits and awards. Contribute to sponsorship and partner communications, event promotion and relationship-building across business, investment and institutional networks.
Bachelor of Science in Zoology/Animal Biology from the University of Calabar, Nigeria, completed in 2010.
Bachelor of Science in Zoology/Animal Biology from the University of Calabar, Nigeria, completed in 2010.
Certified as a Lead Trainer in the Facebook Blueprint Trainer Network.
Completed Google Digital Marketing Certification.
Completed HubSpot Content Marketing Certification.
Completed AI in Digital Marketing course on Coursera.
Partnership DevelopmentBusiness OutreachStakeholder EngagementEvent PromotionRelationship BuildingCross Border Engagement
Lead a digital marketing and video production studio serving real estate, hospitality, lifestyle, events and corporate clients. Develop content-led growth plans, social media calendars, paid campaign concepts, landing pages and conversion-focused creative assets.
Digital MarketingVideo ProductionContent StrategyContent CalendarPaid Media CampaignsLanding PagesCreative AssetsEvent VideographyBrand FilmsDrone PhotographyProperty ShowcasesSocial VideoPromotional ContentAI ToolsAutomationClient AcquisitionBrand PositioningIntegrated Storytelling
Developed real estate marketing approaches focused on brand visibility, qualified leads and property-client acquisition. Supported digital lead generation, SEO, social media engagement, partnership outreach and influencer collaborations.
Real Estate MarketingBrand VisibilityLead GenerationSEOsocial media engagementPartnership OutreachInfluencer CollaborationContent StrategySales Funnels
Led growth initiatives and strategic partnership activity for a fintech/technology business. Worked on customer acquisition strategy, digital campaign optimisation and data-informed growth planning.
Growth StrategyPartnershipsCustomer AcquisitionCampaign OptimizationData Driven PlanningMartechAutomationConversion WorkflowsCross Functional Collaboration
Developed growth strategy spanning digital marketing, customer acquisition funnels and fintech product scaling. Coordinated cross-functional growth work involving marketing, product experience and customer journey improvements.
Growth StrategyDigital MarketingAcquisition FunnelsFintech Product ScalingCross functional CoordinationAnalyticsExperimentationMarketing AutomationDigital Transformation
Led business development and growth for a utility-payment platform supporting services including electricity, airtime, mobile data and cable TV. Worked on product direction, customer acquisition, agent growth and commercial partnerships during MVP development and iteration.
Business DevelopmentGrowth Strategyproduct directionCustomer AcquisitionAgent GrowthCommercial PartnershipsPayments ProvidersOperational ProcessesCustomer Support AutomationWhatsApp Payment InteractionsAI Assisted ScoringProduct RequirementsUser Journeysservice reliability
Planned and executed integrated digital marketing campaigns for fintech, SaaS and B2B brands. Managed SEO, paid search, social media and digital content activity to improve visibility, engagement and lead generation.
Integrated Digital MarketingSEOPaid SearchSocial MediaDigital ContentFunnel OptimisationCampaign ReportingBrand MessagingChannel Activity
Led digital marketing training programmes in partnership with Facebook Nigeria/Africa. Trained more than 5,000 businesses in social media marketing, digital content, analytics and online business growth.
Digital Marketing TrainingSocial Media MarketingDigital ContentAnalyticsOnline Business and E commerce GrowthCurriculum DevelopmentLearning MaterialsFacilitationCapacity Building
Developed and maintained WordPress-based publishing platforms supporting digital news and content distribution. Worked on website structure, content management, SEO, performance optimisation and user experience.
WordPressWeb DevelopmentContent ManagementSEOPerformance OptimizationUser ExperienceDigital Content OrganisationWebsite Maintenance
Profile sourced from Himalayas.