Filip Pietrek

Experience

1. Head of Strategy & Operations

   Own growth strategy, unit economics and post-sale operations for a performance marketing agency serving fiction publishers across Amazon Ads, Amazon DSP and Meta. Helped the business surpass $100,000 in monthly revenue and expand delivery capacity from 12 to 20 clients.

   Amazon AdsAmazon DSPMeta AdsUnit EconomicsROI AnalysisROASCTRPerformance MarketingProcess DesignSOPsCustomer RetentionTime TrackingProfitability AnalysisAutomation

2. Head of Marketing

   Led and reorganized an 18-person cross-functional organization spanning in-house B2B SaaS marketing, client-facing B2C digital agency operations and customer onboarding. Built a full-funnel growth operating model across SEO, content, paid acquisition and lifecycle marketing.

   B2B SaaS MarketingFull Funnel GrowthSEOContent MarketingPaid AcquisitionLifecycle MarketingAttributionCPLMarketing ReportingCustomer LifecycleKPI developmentCross functional Leadership

3. Marketing Manager

   Built and reshaped the marketing team and operating model within six months, defining responsibilities, channel KPIs and workflows across content and performance marketing. Introduced lead-funnel reporting and launched international paid-acquisition experiments.

   Marketing Team BuildingPerformance MarketingFunnel ReportingCPLPaid AcquisitionMarketing AutomationWoodpeckerEvent Marketing

4. Marketing Manager

   Built a three-person in-house marketing team responsible for brand, performance, SEO and lead generation in the premium real estate sector. Generated 116 apartment enquiries for a launch and increased monthly lead generation by approximately 80% after website relaunch.

   Brand MarketingPerformance MarketingSEOLead GenerationCRMContent MarketingPREarned MediaBudget Management