Loading profile…
Francisca Lerra
Open to opportunitiesDecision Analytics Associate Consultant
Commercial analytics and pricing at ZS Associates, where I manage revenue strategy for a multi-property hotel portfolio.
ArgentinaDecision Analytics Associate Consultant at ZS Associates
About
At ZS Associates, I manage pricing and availability strategy for a multi-property U.S. hotel portfolio, using demand trends, competitor rates, and performance KPIs while working directly with the properties.
I also led a local sales initiative from market research through team training. Its 50-hotel pilot converted 15 accounts and opened the option of offering the service to clients.
At MISHKA, I analyzed stock and coordinated supply for stores and ecommerce, tracking KPIs and reviewing competitor pricing. I prepared reports on inventory, pricing, and product performance to identify supply and pricing gaps versus the market.
I built Siarah Designs, a personalized gifts and souvenirs brand, along with its website and product catalog, and sold through digital channels. I’m looking to bring my mix of data-driven decisions and commercial judgment to a category role in ecommerce.
Experience
Decision Analytics Associate Consultant
Manage pricing and availability strategy for a multi-property U.S. hotel portfolio, working directly with properties and tracking performance KPIs. Led a local sales initiative end to end, including market research, SOP writing, and team training, resulting in a 50-hotel pilot that converted 15 accounts.
Pricing StrategyRevenue ManagementKPI MonitoringTableauCoStarCompetitive AnalysisMarket ResearchTeam LeadershipTraining
Finance Business Management Associate
Coordinated with different areas of the accounting ecosystem to resolve internal client inquiries. Managed accounting transactions in SAP, including journal entries, accruals, and advances.
SAP
Education
Digital Fashion Academy
Ecommerce Management Course, currently in progress.
Universidad de San Andrés
Bachelor's Degree in Business Administration, graduated with honors.
St John's School
Secondary education completed with an average of 9.3/10.
Macquarie University
Online course in Excel Skills for Business via Coursera.
Università Bocconi
Online course in Management of Fashion and Luxury Companies via Coursera.