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Gabriela Bortoloso
Looking for a jobMarketing digital e comunicação estratégica
Marketing and communication professional seeking user research and product strategy work, with hands-on experience adapting messaging to audience needs.
BrazilMarketing digital e comunicação estratégica at Profissional autônoma
About
For eight years, I ran my own business, handling customer relationships and adapting offers and communication based on my experience with the public. I also took part in commercial decisions, store positioning, promotion, and marketing activities to attract and retain customers.
In my current freelance work, I plan strategies, campaigns, scripts, and content for businesses across several sectors. I’m studying Psychology at UDC and contributed to FutureMap, an interactive career exploration proposal presented at an academic event; I’m looking to direct my experience toward user research and product strategy.
Experience
Marketing digital e comunicação estratégica
Planejou estratégias, campanhas, roteiros e conteúdos para negócios de beleza, estética, tecnologia, serviços e atividade física. Levantou necessidades com clientes, definiu mensagens e adaptou linguagem a diferentes perfis de público.
Digital MarketingComunicação EstratégicaPlanejamentoStorytellingCanvaMarketing StrategyContent CreationCampaign PlanningClient Needs Assessments
Empreendedora
Administrou negócio próprio, gerenciando relacionamento com clientes, decisões comerciais, divulgação e ações de marketing para atração e fidelização. Organizou rotinas, resolveu problemas e adaptou ofertas e comunicação com base na experiência do público.
AdministraçãoRelacionamento Com ClientesMarketing
Education
UDC
Currently pursuing a degree in Psychology, expanding theoretical knowledge in human behavior, identity, decision-making, and social relations.