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Lead Product Designer
Lead Product Designer crafting AI-powered conversational UX and workflow tools.
BrazilLead Product Designer at Corteva Agriscience
Led design across three cross-functional squads for AI decision interfaces and conversational UX, building an org-wide AI design pattern library adopted across AI surfaces. Architected design system governance and created a 6-week iterative sprint framework to validate AI interactions with real users before engineering commits.
UXConversation DesignDesign SystemsBehavioral AnalyticsUser ResearchA B TestingUX PrototypingCross functional LeadershipFigmaAmplitudeDesign StrategyDesign System ManagementInteraction DesignResponsive Design
Earned a BSc in Computer Science from UFRPE-UAG in Garanhuns, Brazil.
BSc in Computer Science at UFRPE-UAG (Garanhuns, Brazil) from 2013 to 2017.
BSc in Computer Science at UFRPE-UAG (Garanhuns, Brazil) from 2013 to 2017.
Contributed to CARL’s design and AI system architecture, shaping tool selection logic, system prompt design, voice/tone, and agent orchestration. Established standards for internal teams to build, test, and integrate MCP servers with CARL.
AI System ArchitectureMCP ServersPrompt DesignStandards
Redesigned the form builder for a workflow automation platform, driving 178% retention goal attainment, a 40% sign-up increase, and 40%+ overall adoption growth. Used Mixpanel and Amplitude funnel analysis to guide design and shipped progressive disclosure patterns plus an A/B testing and user interview validation protocol.
Workflow AutomationBehavioral AnalyticsFunnel AnalysisMixpanelAmplitudeProgressive DisclosureA B TestingUser InterviewsProduct DesignFigmaDesign SystemsDesign PatternsDesign StrategyUX DesignUXUX ResearchUX UI DesignUX StrategyUX OptimizationInteraction DesignResponsive DesignVisual DesignHTML5CSSReactMetabaseMazeFullstory
Rebuilt a developer-built operational tool into a self-serve platform for non-technical small business users, reducing support tickets and enabling expansion into new industry verticals. Unified the design system and redesigned onboarding and dashboards to improve self-serve usability.
UX DesignSelf Serve Product DesignDesign SystemsOnboardingInformation ArchitectureInteraction DesignUser ResearchUsability TestingUser FlowsFigmaAdobe XDPower BIDesign PatternsUXUX UI DesignUX StrategyUX ResearchInteractive DesignResponsive DesignVisual DesignHTML5CSSHotjarGoogle Analytics
Delivered independent UX and product design projects for multiple clients across industries, covering research, flows, prototypes, and UI/visual production. Produced solutions using web UI design and analytics-driven refinement.
UX UI DesignPrototypingHTML5CSSGoogle AnalyticsPower BISketchInVisionAnalytics
Designed a gamified developer onboarding experience, increasing profile completion by 70% and test completion by 60%. Translated onboarding objectives into engaging UX flows to improve conversion through key steps.
GamificationOnboardingInteraction DesignUser Journey MappingFunnel OptimizationBehavioral DesignUX DesignProduct Design
Conducted research, wireframing, and prototyping and proposed new features and adjustments for a business platform. Collaborated with PM and engineers working with web, Unreal, and Unity.
WireframingPrototypingCross Functional CollaborationUnreal IntegrationUX Design For Games Tools
Managed a small design team and created site templates, UX/UI, research outputs, wireframes, and prototypes. Owned diagramation and branding work to support product and communication goals.
Design LeadershipUX UI DesignUX ResearchWireframingPrototypingBrandingDiagrammingInteraction Design
Created site templates, branding, and UI/UX assets, including magazine and journal diagramation and VFX. Produced marketing and design deliverables using a range of Adobe tools.
BrandingUI UX DesignIllustratorPhotoshopAfter EffectsInDesignVisual DesignTemplates
Created logos and advertising materials and produced supporting graphic assets for clients. Worked primarily with visual design and typography/layout using standard creative software.
Logo DesignAdvertising DesignVisual BrandingIllustratorPhotoshopTypography
Created game concepts and scenarios and designed UI/UX for game interfaces. Produced interface design aligned to gameplay needs and player experience.
Game UI UXConcept DesignScenario DesignInterface DesignVisual Design
Profile sourced from Himalayas.