Gbemisola Anifowoshe

I've led regional growth and go-to-market strategy at TikTok across SSA and MENA, driving user acquisition and engagement at scale. I delivered partner-led initiatives with telcos and OEMs, including co-branded campaigns, device pre-installs, and bundled offers. At PWG Group, I built and scaled the marketing department from one to 12 team members across local and international markets. I owned end-to-end digital, brand, and demand marketing while implementing CRM and automation tools that improved conversion efficiency by 10%. Through Nxtscaleup Agency, I lead growth and performance marketing for multiple clients, from GTM planning through campaign optimization. I advise on channel strategy, budgets, conversion, retention, and scalable ROI. My experience spans in-house, agency, and freelance work across the UAE, UK, and India, combining hands-on execution with strategic leadership across full-funnel marketing.