Geo Coetzee

Shopify Plus Redesign & Launch

Rebuilt the product size selection flow, which helped increase average order value (AOV) by 22% while keeping page load times under two seconds. Redesigned product cards with cleaner variant dropdowns, clearer buttons, and live stock labels, driving around 18% more add-to-carts.

Shopify PlusLiquidCustom App DevelopmentPayment Gateway IntegrationTechnical SEOPerformance Optimization

Junior Software Engineer

Worked with a US-based team to build custom e-commerce and marketing modules, translating UX designs into fast, responsive pages that met strict Core Web Vitals targets. Built an automated backend workflow using AWS Lambda, Node.js, and SQL to track customer buying trends and trigger targeted marketing campaigns in HubSpot.

AWS LambdaNodeJSSQLHubSpotTypeScriptJavaScriptSASSWeb ComponentsGraphQLCore Web Vitals

Junior Software Developer

Improved a client's storefront speed by roughly 33% by replacing older, heavy jQuery code with clean TypeScript and reusable Web Components. Built and maintained custom features for high-traffic e-commerce stores using Liquid, HTML5, SASS, TypeScript, and Shopify CLI.

TypeScriptWeb ComponentsLiquidHTML5SASSShopify CLIASP.NET CoreEntity FrameworkSQL

Frontend Developer

Drive Medical

Led frontend development for a year-long US digital transformation project, joining everything from initial client discovery calls and scoping through to final launch. Migrated direct-to-consumer stores from WooCommerce to Shopify Plus and built custom modules in HubSpot CMS for content and marketing pages.

Shopify PlusWooCommerceHubSpot CMS DevelopmentLiquidJavaScript (ES6+)Web ComponentsREST APIsSAP Commerce

Custom Shopify Builds

Delivered custom theme development from scratch for Huntsman Savile Row, building clean templates and a tailored Complete Your Look upsell feature. Built custom Shopify templates and interactive sections for Mrs Wordsmith to match their bright, illustration-heavy brand designs without slowing down the site.

ShopifyLiquidCustom Theme DevelopmentUpsellingInteractive Sections