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Growth Marketing Associate
Growth Marketing Associate at Vertex Software Corp & Decagon who grew Joseph Kobi’s LinkedIn to 50 qualified leads and followers.
NigeriaGrowth Marketing Associate at Vertex Software Corp & Decagon
Developed go-to-market strategies and marketing proposals for client brands, ran digital marketing audits, and used AARRR funnel analysis and CAC/LTV insights to advise clients. Built content maps and launch plans for the Decagon Honours Program, generated donor leads, and organized the sales pipeline in Zoho CRM.
Go To Market StrategyDigital Marketing AuditSEOAARRR FunnelCAC AnalysisContent MarketingEditorial ManagementLead GenerationZoho CRMEmail MarketingSegmentationPaid AdvertisingCopywritingProposals
Managed corporate communications, public relations, and campaign messaging across digital channels. Contributed to a 60% increase in social media reach through content planning and audience-focused campaigns.
Corporate CommunicationsPublic RelationsCampaign MessagingContent PlanningSocial MediaMedia RelationsPress OutreachInternal Communications
Managed promotional campaigns and digital branding for emerging music artists. Secured out-of-home advertising placements and organized publicity and launch events.
Promotional CampaignsDigital BrandingOut of Home AdvertisingEvent PlanningPublicity
Produced website and social media content that increased conversions by 50% and expanded audience reach by 60%. Planned and ran digital advertising campaigns and built content calendars to maintain brand consistency.
Social Media ManagementContent CreationDigital AdvertisingContent CalendarCampaign AnalysisCommunity Growth
Supported communications for the Oshodi Art Gallery during the Ondo Art Festival. Engaged corporate sponsors including Cadbury and Ribena, and coordinated stakeholder meetings with government representatives.
Public RelationsCommunication SkillsSponsorship ManagementStakeholder Coordination
Completed the HubSpot Digital Marketing Certification in 2026.
Completed the HubSpot Digital Marketing Certification in 2026.
Completed the HubSpot Email Marketing Certification in 2025.
Completed the HubSpot Email Marketing Certification in 2025.
Pursued a Bachelor of Science in Mass Communication, achieving a GPA of 4.47 out of 5.00.
Completed the ALX Virtual Assistant Certification in 2024.
Completed the ALX Virtual Assistant Certification in 2024.
Profile sourced from Himalayas.