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Integrated Marketing Consultant
I build integrated brand campaigns that grow revenue, engagement, and retail impact.
United StatesIntegrated Marketing Consultant at Graceful Marketing Agency
Developed and executed integrated marketing strategies for B2B, B2C, DTC, and B2E clients, improving engagement by 15-20% and brand visibility by 25%. Led multi-channel campaigns and experiential activations.
Integrated MarketingSEOSEMPaid MediaSocial MediaEmail MarketingContent StrategyExperiential MarketingInfluencer MarketingCustomer JourneyA B Testing
Owned US brand management for Little Live Pets, translating global brand strategy into seasonal GTM plans and leading the first-ever Roblox integration with 28.3M visits. Managed A&P budget, influencer programs, and cross-functional coordination.
Brand Management
Pursued a Bachelor of Arts in Psychology with a minor in Organizational Communications, achieving a 3.57 GPA. Served as President of Psi Chi CPP, Peer Mentor, and Research Assistant.
Directed B2B and DTC marketing for an entertainment news brand, cutting asset turnaround time by 50% and achieving a 28% email open rate. Oversaw co-branded campaigns with Fortune 500 partners and revamped audience engagement.
B2B MarketingDTC MarketingEmail MarketingSegmentationCampaign OptimizationSEOEvent MarketingSponsorshipReportingAudience Research
Orchestrated brand development and led B2B/B2C campaigns for a lifestyle and cannabis CPG corporation, achieving 6:1 ROAS and 100% sales growth in targeted markets. Managed influencer, retail, and loyalty programs.
Brand DevelopmentB2B MarketingB2C MarketingCPGPaid SearchPaid SocialA B TestingInfluencer MarketingRetail MarketingLoyalty ProgramsNPD
Revamped email campaigns through segmentation and A/B testing, achieving 3.5% CTR and 25% open rate. Maintained CRM data and optimized web pages to improve lead conversion.
Email MarketingSegmentationA B TestingCRMWeb OptimizationLead Conversion
Executed multi-channel campaigns lifting email open rates to 29%, doubling dermal filler sales, and tripling social following. Managed agencies and utilized SEO for first-page rankings.
Email MarketingSocial MediaInfluencer MarketingSMS MarketingPaid MediaSEOAgency ManagementBrand Partnerships
Profile sourced from Himalayas.