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Senior Marketing Automation Specialist
I build scalable marketing automation, CRM, and email programs that improve engagement, pipeline, and revenue.
United StatesSenior Marketing Automation Specialist at Northmarq
Managed multiple marketing automation platforms including HubSpot to ensure accurate delivery of 1,500+ email campaigns and multiple journeys while maintaining optimal deliverability standards. Conducted scheduled training sessions and produced monthly reporting to educate team members on system usage, enhancing campaign engagement and deliverability outcomes.
HubSpotSalesforceMarketing AutomationEmail MarketingCampaign ManagementSegmentationTrainingReporting
Developed CRM strategies to grow and maintain client databases, improving open, click, and conversion rates across all managed accounts. Led the setup and onboarding of HubSpot CRM for multiple clients, including comprehensive training and integration with existing tech stacks.
HubSpotCRMMarketing Automation
HubSpot Objectives-Based Onboarding certification completed in March 2023.
HubSpot Objectives-Based Onboarding certification completed in March 2023.
HubSpot Marketing Software certification completed in May 2023.
HubSpot Marketing Software certification completed in May 2023.
HubSpot Digital Marketing Certified completed in March 2023.
HubSpot Digital Marketing Certified completed in March 2023.
HubSpot Inbound Marketing Certification completed in March 2023.
HubSpot Inbound Marketing Certification completed in March 2023.
HubSpot Sales Software Certified completed in March 2023.
HubSpot Sales Software Certified completed in March 2023.
HubSpot Reporting certification completed in March 2023.
HubSpot Reporting certification completed in March 2023.
HubSpot Revenue Operations certification completed in March 2023.
HubSpot Revenue Operations certification completed in March 2023.
HubSpot Marketing Hub Implementation certification completed in April 2022.
HubSpot Marketing Hub Implementation certification completed in April 2022.
Bachelor of Science in Chemistry from the University of Arizona.
Developed CRM strategies to enhance customer database growth and improve key performance metrics including open rates, click-through rates, and conversion rates. Created and implemented targeted lead nurture campaigns, driving incremental sales growth across diverse customer segments.
MarketoCRMMarketing AutomationLead NurturingA B TestingEmail MarketingCampaign Management
Developed and implemented marketing automation communication maps for up to 10 clients, enhancing engagement across all stages of the student journey. Managed a marketing automation team of 2 direct reports, overseeing weekly meetings, annual performance reviews, and hiring and onboarding processes.
Marketing AutomationTeam ManagementClient ManagementCommunication MappingSales Collaboration
Analyzed email campaign performance and provided actionable insights to optimize engagement and conversion rates. Managed technical aspects of email marketing—including design, implementation, and CRM integration—to support seamless lead capture and distribution.
CRMMarketing AutomationEmail MarketingData AnalysisLead ScoringData Management
Developed and implemented CRM strategies to enhance customer database growth and drive key performance metrics including opens, clicks, and conversions. Conducted comprehensive analysis of email campaign results, providing actionable insights and recommendations for ongoing optimization.
EloquaSalesforceEmail MarketingCRMData AnalysisISP Delivery MonitoringCampaign Management
Profile sourced from Himalayas.