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Guillermina Garcia Ortiz
Looking for a jobSenior Product Designer
Senior Product Designer at Frávega Tech, led discovery for Frávega Pay and e-commerce through to a product launch.
ArgentinaSenior Product Designer at Frávega Tech
Experience
Senior Product Designer
Led Product Discovery initiatives for e-commerce and Frávega Pay, from problem definition to design handoff. Designed solutions for payments, reviews, favorites, search, and navigation, and coordinated workshops with business, technology, and product teams.
Product DiscoveryUX ResearchFigmaMiroHotjarJiraAIDesign SystemsPrototypingStakeholder Management
Product Design Lead
Led the design process and supported the design team at a leading Latin American wholesale tourism company. Defined solutions for identified problems and worked strategically with business and stakeholders.
Design LeadershipProduct DesignStakeholder ManagementStrategy
Senior Product Designer - Product Design Lead
Led the design process and supported the team, defining solutions for identified problems. Led discoveries, problem-solving, and workshops to reach concrete solutions.
Product DesignDesign LeadershipDiscoveryWorkshops
Senior Product Designer
Designed solutions for a digital banking internal product used by multiple Latin American clients, defining complex flows, prototypes, and reusable components for the Design System. Participated in discovery processes with international teams and conducted user research.
Product DesignDesign SystemsUX ResearchDiscoveryPrototypingCollaboration
Senior Product Designer - Product Design Lead
Led design initiatives for wellness and corporate benefits products with a focus on social impact, coordinating work among stakeholders. Participated in roadmap definition and prioritization, and conducted research and user testing to iterate products.
Product DesignDesign LeadershipRoadmappingUX ResearchUser Testing
UX Product Designer
Led the design of key post-sale actions during the COVID pandemic, including changes, rescheduling, and cancellations. Conducted user research and testing for continuous improvement, and mapped the end-to-end user journey to identify pain points and leaks.
UX ResearchUser TestingService blueprintsUser JourneysProduct Design
UX Product Designer
Worked for the client ICBC as part of a third-party team alongside the bank's internal design team. Facilitated workshops and used Design Sprints to streamline internal processes.
WorkshopsDesign SprintsFacilitation
UX Product Designer
Worked as a UX Product Designer at EY's Design Studio for Latin America South.
UX/UI Designer
Led end-to-end projects for US clients.
UX UI DesignProject Leadership
Profesora del curso UX/UI
Taught and mentored cohorts of 20 in-person students in UX/UI course.
TeachingMentorshipUI UX
UX/UI Designer · Product Manager · Content Manager
Led end-to-end projects for US clients and large Latin American companies. Conducted research and user testing in factories.
UX UI DesignProduct ManagementContent ManagementUser Research
UX/UI Designer
UX Consultant
Provided UX consulting services.
Diseñadora gráfica
Education
Edison
Completed the course 'De UX a UXLead' in 2024.
Completed the course 'De UX a UXLead' in 2024.
Globant
Completed the Design Center program at Globant in 2018.
Completed the Design Center program at Globant in 2018.
UXER School
Completed the Creative Innovation course at UXER School in Barcelona in 2017.
Completed the Creative Innovation course at UXER School in Barcelona in 2017.
ISDI
Completed the Gamification UX course at ISDI in Barcelona in 2017.
Completed the Gamification UX course at ISDI in Barcelona in 2017.
Universidad Nacional de La Plata
Completed studies in Multimedia Design at the National University of La Plata in 2016.
Completed studies in Multimedia Design at the National University of La Plata in 2016.
Universidad Nacional de La Plata
Degree in Visual Communication from the National University of La Plata, completed in 2016.
Degree in Visual Communication from the National University of La Plata, completed in 2016.
Escuela Bonaerense de Arte Fotográfico
Studied Experimental Photography at the Buenos Aires School of Photographic Art from 2009 to 2012.
Studied Experimental Photography at the Buenos Aires School of Photographic Art from 2009 to 2012.