Hai Sin User

Freelance SaaS Growth & Marketing Automation Specialist

Upwork

Served 100+ distinct clients across SaaS GTM, SEO, lifecycle marketing, CRM, customer support, and automation projects. Configured and integrated HubSpot, Intercom, Zendesk, Zapier, Make, Marketo, Salesforce, Mailchimp, ActiveCampaign, and Freshdesk.

HubSpotIntercomZendeskZapierMakeMarketoSalesforceMailchimpActiveCampaignFreshdeskGTMSEOLifecycle MarketingCRMCustomer Support Automation

Marketing Director

Built the marketing function and supporting systems from the ground up, including ActiveCampaign, SEO processes, keyword research, campaign execution, and performance tracking. Grew the audience from zero to more than 70,000 within six months.

ActiveCampaignSEOKeyword ResearchCampaign ExecutionPerformance MonitoringTeam Leadership

Senior Marketing Automation Specialist

Built customer service and student-program tracking workflows using ActiveCampaign and Intercom. Automated repetitive administrative tasks and social media outreach workflows, reducing manual work and errors.

ActiveCampaignIntercomWorkflow AutomationCustomer ServiceData Handling

Marketing Consultant

Assessed market conditions and the brand’s social media positioning to identify a new marketing direction. Proposed three campaign concepts and marketing approaches, translating analysis into actionable recommendations.

Market AnalysisSocial MediaCampaign PlanningCross functional Coordination

Digital Marketing Operations Lead

Translated and adapted website content, social media content, and campaign and event information to support marketing execution. Established performance measurements and tracking processes that reduced manual reporting work.

Content TranslationPerformance MonitoringMarketing OperationsSocial Media

Senior Marketing Executive

Managed a 10-person team supporting four brands, coordinating marketing activities and delivery across client accounts. Built customer service and sales backend systems to support client communication and sales operations.

Team LeadershipMarketing CoordinationCustomer ServiceSales Operations

Marketing Consultant

Analyzed digital performance data to identify opportunities for improvement and advise marketing and product teams. Upgraded email marketing and customer engagement processes using Intercom, ActiveCampaign, and HubSpot.

Data AnalysisIntercomActiveCampaignHubSpotEmail MarketingCustomer Engagement

Marketing Director

Supported predominantly SaaS clients with GTM and business promotion in European and North American markets. Applied marketing automation to customer acquisition and lead nurturing, supporting clients’ overseas expansion.

GTMMarketing AutomationCustomer AcquisitionLead NurturingBrand Campaign Localization

B2B Marketing Manager

Led a five- to eight-person marketing team across the United States and the Philippines, reporting directly to the CEO. Built customized email marketing automation and campaign content to support B2B acquisition and audience nurturing.

Email Marketing AutomationB2B MarketingTeam LeadershipTraffic GenerationOnline Advertising

Marketing Researcher

Maintained two product listings across Amazon and eBay, updating product information and managing ecommerce SEO. Researched competitor products to inform listing and ecommerce improvements.

E commerce SEOAmazoneBayCompetitor ResearchProduct Listing