Hanh Ha

I've managed Amazon paid campaigns for YES4ALL across Germany, the UK, France, Spain, and Mexico, building strategy, reporting frameworks, and data-driven planning models. I reduced TACOS to 3.0% and ACOS to 8.7% while cutting ad spend by 7.6%, contributing to 17.9% YoY GMV growth and 16.9% growth in real sales. At IDP Education Vietnam, I planned and optimized lead-generation campaigns using CPL, CPQL, CR, and QR analysis. I helped achieve 121% of the FY23 HW leads target, and in FY24 supported 60% growth in HW leads while lowering CPHW by 13.5%. Previously at PMAX, I managed eCommerce and lead-generation performance, built dashboards, coordinated media partners, and coached a team of two. I also supported LG Cosmetics and Logitech campaigns across major Vietnamese marketplaces.