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Content Lead
Content Lead at Sookti AI, turning agentic AI and SAP into founder-led storytelling that generated 244K+ organic impressions.
IndiaContent Lead at Sookti AI
Built Sookti AI's enterprise brand architecture from the ground up, translating complex agentic-AI and SAP capabilities into a cohesive narrative across founder thought leadership, website copy, LinkedIn posts, carousels, case studies, long-form articles, video, and sales collateral. Established founder Aditya Shankar as a leading LinkedIn voice in enterprise SAP, generating 244K+ organic impressi
Content StrategyBrand ManagementThought LeadershipLinkedIn GrowthAudience GrowthCarouselWebinar MarketingEvent MarketingSales EnablementAI First Marketing
Built an independent practice serving 5+ small and growth-stage businesses in B2B and B2C, providing end-to-end PR, social media, branding, design direction, founder content, and content strategy. Pioneered an AI-first offering with AI-built analytics and dashboards for clients.
Content Strategy
Bachelor of Engineering degree from Netaji Subhas Institute of Technology, Delhi, completed in 2017.
Bachelor of Engineering degree from Netaji Subhas Institute of Technology, Delhi, completed in 2017.
Class XII from CBSE with 96.8% marks, completed in 2013.
Class XII from CBSE with 96.8% marks, completed in 2013.
Class X from ICSE with 95.2% marks, completed in 2011.
Class X from ICSE with 95.2% marks, completed in 2011.
Google Analytics certification.
HubSpot Content Marketing certification.
SEO certification.
Built and launched a new brand identity from scratch, including differentiated value proposition, competitive positioning, and cohesive narrative that influenced sales close rates and attracted senior talent from Microsoft and Google. Created 50+ case studies across 15+ industries featuring Fortune 500 clients.
Brand IdentityContent StrategyCase StudiesDigital TransformationSEOHubSpot AutomationSales EnablementEvent MarketingLinkedIn Growth
Reported, interviewed and published 50+ thought-leader features, identifying compelling angles across business, startups and entrepreneurship; generated 100K+ website views and 2K+ Facebook interactions.
JournalismInterviewingFeature WritingContent Creation
Led a 6-month rebranding content strategy including new website, 3 core service microsites, landing pages, videos, and pre/post-launch LinkedIn and email campaigns, driving a 12% increase in website traffic. Delivered technical content for key verticals (AI, big data, gaming) including case studies, whitepapers, and SEO blogs generating qualified leads monthly.
Content StrategyRebrandingWeb DevelopmentLanding PagesVideo ProductionLinkedIn marketingEmail MarketingSEOCase StudiesWhitepapers
Created content strategy across product pages, industry verticals, use cases, and thought leadership, including SEO blogs, product video tutorials, and technical articles, growing website traffic 10% in 3 months. Developed sales enablement assets including proposals, pitch decks, investor presentations, and case-study one-pagers.
Content StrategySEOBlog WritingVideo TutorialsTechnical WriterSales EnablementCase StudiesLinkedIn AdvertisingPR
Copywriter across premium consumer accounts including bugatti lifestyle, Molteni&C, Dada, Nolte, Seiko, Bren, Hands, Simply Sofas, and Infinitea, spanning digital, outdoor, print, and in-store campaigns. Directed brand strategy, social calendars, ad-film scripts, photoshoots, and product launches.
CopywritingBrand StrategySocial MediaAd ScriptsPhoto ShootsProduct Launch
Built content strategy for website and OTAs including SEO blogs, marketing communications, press releases, and campaigns across email, SMS, and social, plus landing-page optimization, lifting bookings 10% in 6 months. Collaborated with Customer Success to keep messaging consistent across guest touchpoints.
Content StrategySEOBlog WritingMarketing CommunicationsPress ReleasesEmail MarketingSMS MarketingSocial MediaLanding Page Optimization
Supported a top-50 Fortune 500 global pharmaceutical leader with data collection, cleaning, and analysis delivered as client-ready reports and interactive dashboards in advanced Excel and PowerPoint.
Data AnalysisData CollectionData CleaningExcelPowerPointDashboarding
Profile sourced from Himalayas.