Iana Pugachova

Chief Marketing Officer

Led go-to-market strategy, brand positioning, and marketing execution across multiple channels. Built content systems and launch campaigns to drive awareness and adoption.

Go To Market StrategyBrand PositioningContent MarketingSEOAEOSocial Media MarketingProduct LaunchCompetitor ResearchMarket AnalysisCustomer InsightsGrowth experimentationProduct AcquisitionAI VisibilityOnboardingProduct CommunicationCustomer Experience

Community Engagement Lead – Global Adoption

Drove global community engagement programs and contributed to go-to-market strategies, marketing funnel optimization, and budget management. Co-managed the ICP HUBS Program and organized large-scale events including a hackathon engaging 11,700+ developers.

Community EngagementGo To Market StrategyMarketing Funnel OptimizationGoogle AnalyticsA B TestingSEOBudget ManagementEvent PlanningWebinarsWorkshopsLive StreamingDeveloper RelationsPartnership Building

Regional Growth & Marketing

DFINITY

Founded and scaled ICP HUB Thailand, incubated 30+ projects with a 70% success rate, and formed partnerships with academic institutions. Scaled major ecosystem events and represented ICP as a speaker at conferences.

Community BuildingEvent ManagementIncubationMentorshipPartnership BuildingKOL ManagementPRPublic SpeakingWeb3Incentive CampaignsDevCon

Marketing Contractor

DFINITY

Developed and executed data-driven social content strategies, leveraging real-time analytics to optimize campaigns. Directed educational and thought leadership content initiatives to boost Web3 awareness.

Social Media StrategyData AnalysisContent MarketingThought LeadershipWeb3BloggingTechnical WriterSMM

Viral Marketing Contractor

NEAR Protocol

Oversaw multiple startup social media portfolios, built and mentored a network of global influencers, and acted as a community ambassador. Led campaigns to attract developers and community.

Social Media ManagementInfluencer MarketingCommunity BuildingViral MarketingGuerrilla MarketingWeb3Analytics

Marketing Manager

Developed and executed marketing strategies across socials, created content, and managed community engagement on platforms like Twitter and Telegram. Analyzed performance data to refine campaigns.

Marketing StrategyContent CreationCommunity ManagementSocial MediaTwitterTelegramData AnalysisCampaign ManagementProduct Marketing