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Igor Rechkin
Open to opportunitiesGrowth & Acquisition Lead
I lead growth and acquisition for B2C subscription funnels across paid channels.
Russian FederationGrowth & Acquisition Lead at Ornament Health AG
About
I’m a Growth & Acquisition Lead with 5+ years scaling mobile and web products across US and EU markets. I’ve helped reduce CAC by 5x and increased conversion rates by 10x, while building teams from scratch.
I build systems, not just campaigns—automated creative pipelines (200+ assets/week), competitive intelligence tools that analyze competitor funnels, and funnel launch processes from idea to live in under 1 week. I’ve also personally led channel execution and scaling across Meta, Google, TikTok, Snapchat, ASA, and Reddit.
From paywalls and pricing/trial-to-paid flows to analytics infrastructure, I focus on measurement and iteration: CAPI and server-side tracking, Amplitude, AppsFlyer, GTM, Facebook Pixel, and Google Analytics. I accelerate A/B testing across product and marketing to ship faster and learn smarter.
Experience
Growth & Acquisition Lead
LookerGoogle Tag ManagerAmplitudeAppsflyerServer Side TrackingFacebook PixelGoogle AnalyticsGoogle SheetsGoogle AdsSnapchat AdsApple Search AdsA B TestingCompetitive Intelligence
Marketing Consultant
Audited paid advertising campaigns and advised on optimization strategies for mobile and web product launches. Developed and tested marketing strategies and hypotheses focused on user flows and metrics analysis.
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