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Creative Director & Marketing Manager
Creative Director & Marketing Manager at Greyhound, shaping Gen-Z apparel and growing its organic audience to 14,000+ followers.
IndiaCreative Director & Marketing Manager at Greyhound
Directed social media and influencer marketing campaigns achieving 10x ROAS. Built brand positioning and visual identity, and managed end-to-end Instagram and TikTok content, growing organic following to 14,000+.
Growth MarketingPerformance MarketingSocial Media MarketingInfluencer MarketingBrand StrategyVisual IdentityProduct MarketingApparel DesignVendor ManagementOperations ManagementContent CreationInstagramTikTokCommunity ManagementOrganic GrowthROAS optimization
Designed and produced video, blog, and digital ad content that drove a 50x increase in website traffic. Built and deployed newsletter campaigns in Salesforce Pardot and used lead scoring to route sales-ready leads to the commercial team.
Content MarketingVideo ProductionBlog WritingDigital AdvertisingEmail MarketingPardotLead ScoringQualificationConversion Rate OptimizationHotjarSiteimproveBrand ManagementMarketing Asset Management
Conducted competitor analysis and market research to identify sales opportunities. Built and managed targeted prospect lists and represented the company at trade conferences, building relationships and closing business.
Market ResearchCompetitive AnalysisLead GenerationProspectingCustomer Relationship ManagementTrade Shows and ConferencesSales ClosingData Driven Insights
Post Graduate Diploma in Management with focus on Marketing and Operations.
Completed The Ultimate Graphic Design Course in May 2021.
Completed The Ultimate Graphic Design Course in May 2021.
Completed Digital Marketing: The Ultimate Guide to Strategic Marketing in January 2021.
Completed Digital Marketing: The Ultimate Guide to Strategic Marketing in January 2021.
Bachelor of Business Administration with a general focus.
Profile sourced from Himalayas.