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Jaime Rubianogroot
Looking for a jobMarketing Director
Marketing Director at Skyhouse Agency who built AI workflows to fast-track integrated strategy and asset generation for DTC clients.
United StatesMarketing Director at Skyhouse Agency
Experience
Marketing Director
Drove AI adoption across the team for a portfolio of DTC clients, building internal workflows that fast-tracked integrated strategy and asset generation. Served as strategic architect and client lead across DTC offers, building positioning, audience architecture, and category entry-point frameworks.
AI WorkflowsDTC StrategyPositioningAudience ArchitectureCross functional Leadership
VP of Media & Analytics
Served as senior client lead across CPG, Tourism, Telecom, and Finance, directing brand and performance strategy, journey mapping, and creative briefs. Built media mix and integrated measurement frameworks that tied exposure and engagement to business outcomes.
Media StrategyMeasurementAttributionMMMAI Scenario PlanningClient Leadership
Media Director, Healthcare
Led integrated omnichannel campaigns across Linear TV, CTV/OTT, Programmatic, Social, and Digital for pharmaceutical brands targeting HCPs. Designed testing roadmaps and measurement frameworks that lifted media mix efficiency and unlocked account growth.
Multichannel Campaign ManagementHCP TargetingMeasurementAttributionMMMTesting Roadmap
Regional Media Director, Hyundai
Directed $100M+ regional media across Linear TV, CTV, OTT, and digital for 75+ DMAs, owning account health, profitability, and retention. Led tentpole sponsorship and branded content across sports and entertainment.
Media PlanningSponsorshipBranded ContentAccount Management
Associate Media Director, Nestle Meal Brands
Directed $50MM omnichannel campaigns across Linear TV, CTV, OTT, Programmatic, Social, Search, and Digital. Led brand positioning and integrated launch of Life Cuisine, capturing 5% market share in year one.
Multichannel Campaign ManagementBrand PositioningProduct LaunchMarket Share Growth
Associate Media Director for Channel Insights & Research Team
Led new business pitches across Peloton, Petco, Honda, Dish TV, Sling TV, Mayo Clinic, and Fortnite, building audience strategy, brand positioning, and pitch narratives that won and grew accounts.
New Business PitchesAudience StrategyBrand PositioningPitch Narratives
Associate Media Director, US Bank
Led $35M integrated media strategy across Small Business Loans, Multicultural Banking, Checking/Savings, Zelle, and Brand Equity. Generated a +47% lift in positive brand perception through 360-degree brandformance integrations with Spotify and Hulu.
Integrated Media StrategyBrandformanceSpotifyHuluBrand Perception
Media Planning Supervisor
Directed $40MM+ media planning for Sprint (75+ DMAs, early Hulu activations) plus $40MM+ U.S./LATAM investments for Crest, Oral-B, Fixodent, and Kellogg's.
Media PlanningInvestment ManagementHulu ActivationsCPGTelecommunications
Education
Florida International University
Bachelor of Science in PR, Advertising and Applied Communications from Florida International University.
Florida International University
Master of Science in Global Strategic Communications from Florida International University.