jenny Zyfi

Executive Director

Led company-wide strategy, operations, and growth for a live-out domestic staffing platform, building the operating model and scaling operations in the UAE. Drove digital transformation, P&L control, fleet/driver operations, recruitment/deployment, and service governance to become investment-ready.

Operations ManagementP L OwnershipBusiness DevelopmentFleet ManagementRoute PlanningSchedulingReal Time TrackingRecruitmentOnboardingData Driven Decision MakingWorkflow AutomationPayroll AutomationCustomer Service OperationsInvestment ReadinessGovernance and Compliance

Director of Operations

Scaled nationwide operations across 16 UAE branches for the Tadbeer framework, overseeing 600 employees and 10,000+ deployed domestic workers. Led digital transformation and automation across recruitment, onboarding, placement workflows, and ERP/reporting to improve conversion and efficiency.

Digital TransformationMulti Site OperationsWorkforce ManagementProcess RedesignMachine LearningImage RecognitionDeep LearningERPPower BIPower AutomateCRM SystemsVisa to Placement Process ManagementCustomer Support OperationsB2B PartnershipsRobotic Process Automation

Head of Marketing

Drove recovery from COVID-19 and led digital transformation for a wellness and healthy lifestyle subscription platform. Improved subscriber growth and conversion, strengthened retention, and launched a retail store within MBC offices.

Conversion Rate OptimizationCustomer RetentionDigital TransformationProduct OptimizationLifecycle MarketingEmail MarketingRetargeting

Marketing Manager

Marketing Manager across Tanami Properties and Gold Pillars Properties from 2017 to 2019. Specific achievements and tools are not provided.

Group Head of Marketing

Led group marketing across real estate, investment, and migration verticals, managing an internal team and coordinating external PR/SEO/digital/IT agencies. Drove brand rebranding, digital overhaul, ERP/CRM integration, and demand generation to improve MQL-to-SQL conversion and incremental revenue.

Marketing StrategyDigital TransformationERP IntegrationCRM IntegrationData ManagementLead GenerationPaid SearchRetargetingEmail AutomationDemand Generation

Marketing Manager

Marketing Manager responsible for marketing activities for Berkshire Hathaway HomeServices Gulf Properties during 2019. Specific achievements and tools are not provided.