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Product Strategist
Senior client growth and success leader driving fintech & SaaS revenue through consultative, data-led relationships.
United KingdomProduct Strategist at Appetiser Apps
Led end-to-end product strategy engagements for UK and international clients, translating requirements into roadmaps, wireframes, and go-to-market plans. Partnered with design and engineering to deliver bespoke mobile and web applications and supported revenue growth through upsell opportunities.
Product StrategyRoadmappingWireframing
Grew existing client revenue through cross-selling and upselling, and reduced churn by implementing bespoke client success plans for at-risk accounts. Delivered product demos and executive presentations and used client data and usage metrics to identify ROI improvement opportunities.
Account ManagementCross SellingUpsellingClient SuccessProduct DemonstrationsExecutive PresentationData AnalysisROIStakeholder ManagementClient Insights
Closed 5+ new business wins per week and managed the full B2B sales cycle from prospecting and demos through negotiation, closing, and onboarding. Demonstrated Revolut Business capabilities including FX, API integrations, payment gateways, company cards, and multi-currency accounts.
B2B SalesNew Business AcquisitionSales CycleProspectingQualificationProduct DemonstrationsNegotiationDeal ClosingOnboardingFXAPI IntegrationPayment GatewaysPipeline ManagementStakeholder Engagement
Managed a portfolio of client accounts to support retention, renewal, and upsell of removal and logistics services. Generated new business through existing client networks, warm referrals, and targeted follow-up.
Account ManagementAccount RetentionRenewalsUpsellingLead ConversionReferral SalesLogistics Service Business
Generated new business through existing networks and targeted prospecting, building a consistent pipeline of qualified opportunities. Maintained long-term client relationships to drive repeat business and referral growth.
Business DevelopmentProspectingLead GenerationSales PipelineReferralsCustomer Relationship Management
Managed client investment portfolios across stocks, shares, commodities, and FX markets. Conducted daily market research and valuation analysis to communicate actionable investment opportunities to clients.
Portfolio ManagementStocksCommoditiesForeign Exchange (FX)Market ResearchAsset ValuationClient Advising
Completed a Multimedia BTEC National Diploma with a Merit.
Completed a 12-week course in Business Management.
Completed a 12-week short course in Digital Economy, Customer Insight, Sales & Marketing.
Earned a BA (Hons) in Digital Film and Video, graduating with a 2:1.
Completed a 10-week course in Fintech Innovation.
Completed GCSEs with grades A–C, including Maths and English.