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Jhennifer Santos
Open to opportunitiesContent Manager
Content Manager at Go Fractional, leading content strategy and planning across web, social, events, and inbound marketing.
BrazilContent Manager at Go Fractional
Experience
Content Manager
Lead content strategy and planning for the company's website, social media channels, online events, video scripts, blog, and inbound marketing using marketing automation and CRM tools. Align with external and internal stakeholders, lead a team to make data-driven decisions, and improve marketing efficiency.
Content StrategyMarketing AutomationKlaviyoResendCanvaRiversideGoogle AnalyticsGoogle Data StudioLinearSEOAEOGEOCommunity ManagementPartnership Management
Content Lead
Led B2B content strategy and planning for the company's website, social media channels, PR, branded content, events, video scripts, blog, and inbound marketing using marketing automation and CRM tools. Achieved over $187K in revenue through content strategy for inbound campaigns and led projects like Globalfy Talks.
B2B Content StrategyHubSpotGoogle AnalyticsGoogle Data StudioSEMrushNotionCapcutCanvaRiversideVendor ManagementInbound MarketingPRBranded ContentEvent Planning
Content Strategy Specialist
Spearheaded content coordination and strategy for Adobe Experience Cloud solutions, developing and executing multi-channel marketing strategies across LATAM. Achieved a 30k deal closure through the Live Commerce Webinar and generated 91 AQLs.
Content StrategyMulti channel MarketingB2B MarketingPRSocial MediaEmail MarketingMarketing OpsLead NurturingLanding Page OptimizationAdobe WorkfrontJiraAsanaSalesforcePaid Advertising AnalyticsResults AnalysisVendor Management
Senior Associate, Community Management
Led strategy and produced content for Ericsson's social media profiles in Brazil, managing client-facing dynamics and collaborating with stakeholders to promote brand awareness. Achieved around 15% increase in social media engagement.
Social Media StrategyContent ProductionClient ManagementHootsuiteMeta BusinessData AnalysisStakeholder Collaboration
Content Leader
Led account management and content strategy for clients including Mercado Livre, Axalta Brasil, DuPont, Dow, and Sterlite, producing content for social media, websites, and blogs. Directed PR initiatives and achieved cover stories in tier 1 media, and received SABRE Awards 2019 for the GUARDIANS OF COLOR strategy.
Account ManagementContent StrategySocial MediaSEOPRGoogle AnalyticsHootsuiteMeta BusinessCustomer Relationship ManagementCampaign Management
Education
Ohio University
Project Management Executive Program from Ohio University College of Business, completed in 2025.
Project Management Executive Program from Ohio University College of Business, completed in 2025.
Ohio University
Business Communication Executive Program from Ohio University College of Business, completed in 2025.
Business Communication Executive Program from Ohio University College of Business, completed in 2025.
Fundação Getúlio Vargas
Project Management Trends course from Fundação Getúlio Vargas, completed in 2024.
Project Management Trends course from Fundação Getúlio Vargas, completed in 2024.
Semrush Academy
Become an AI marketer certification from Semrush Academy, completed in 2024.
Become an AI marketer certification from Semrush Academy, completed in 2024.
Fundação Getúlio Vargas
Marketing Analytics: Strategies and Tactics for Growth course from Fundação Getúlio Vargas, completed in 2024.
Marketing Analytics: Strategies and Tactics for Growth course from Fundação Getúlio Vargas, completed in 2024.
Pace University
Master's degree in Media and Communication Arts from Pace University, completed in 2015.
Master's degree in Media and Communication Arts from Pace University, completed in 2015.
Cásper Líbero
Bachelor's degree in Journalism from Cásper Líbero, completed in 2011.
Bachelor's degree in Journalism from Cásper Líbero, completed in 2011.