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Marketing Lead – Growth & Content
I build organic growth, community, and content programs for Web2 and Web3 brands.
IndiaMarketing Lead – Growth & Content at Codevenix
Lead in-house growth and content strategy across three Web3 brands (MFEV, BuilderFi, and Metasoilverse) spanning X, Instagram, and YouTube. Scaled X impressions from 320K to 1.1M in 5 months and grew MFEV's X followers from 6,654 to 9,545.
Growth StrategyContent StrategySocial Media ManagementInstagramYouTubeCommunity BuildingOrganic AcquisitionEngagement Optimization
Led MFEV's social media as the agency-side lead across Instagram, X, LinkedIn, and YouTube. Grew Instagram from 6K to 9K followers and X from 8K to 10K organically.
Social Media ManagementContent StrategyInstagramLinkedIn
Completed a Master of Arts in English Literature at Banaras Hindu University in 2017.
Completed a Master of Arts in English Literature at Banaras Hindu University in 2017.
Completed a Bachelor of Arts in English Literature at Calcutta University in 2015.
Completed a Bachelor of Arts in English Literature at Calcutta University in 2015.
Completed Higher Secondary education through WBCHSE in 2012.
Completed Higher Secondary education through WBCHSE in 2012.
Devised and led the go-to-market content and growth strategy for LensBird, a hyper-casual web3 social game built on Lens Protocol. Grew LensBird from 0 to 1,000+ players in 21 days and drove 38,000+ waitlist signups.
Content StrategyGrowth StrategyCommunity BuildingX SpacesEvent ProgrammingPartnershipsReferral MarketingWeb3Lens Protocol
Delivered 250+ pieces spanning business, marketing, and construction niches for international clients, alongside full-time roles. Rated 5/5 by clients across the UK, Australia, and Singapore.
Content WritingBusiness WritingMarketing WritingConstruction WritingClient Communication
Wrote high-performing blogs, newsletters, press releases, and pitch decks for KuCoin, Gaming Arcade, and Chumbi Valley. Promoted to Content Manager within a year, leading a team of 4+ writers and editors across 10+ blockchain clients.
Content WritingBloggingNewslettersPress ReleasesPitch DecksTeam LeadershipBlockchainSEO
Managed the blog content calendar and guest post outreach to support domain growth.
Content MarketingBlog ManagementGuest PostingOutreach
Authored 100+ SEO blogs, product pages, and marketing collateral for Surf Accounts India; contributed to increased blog traffic and lead conversion.
Technical WriterSEOBloggingProduct PagesMarketing Collateral
Built a Twitter and Facebook audience from scratch through storytelling and live interviews with global travelers.
Social Media ManagementTwitterFacebookStorytellingReal Time Interviews
Created social and email marketing content for HDFC, MyGlamm, and Lybrate; wrote copy for BuzzFeed India and Condé Nast lifestyle titles.
Content StrategySocial Media MarketingEmail MarketingCopywriting
Profile sourced from Himalayas.