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Senior Product Manager, Growth
Senior Product Manager building user-focused, data-driven products that drive impact.
ThailandSenior Product Manager, Growth at British Broadcasting Corporation (BBC)
Delivered up to 10% uplift in primary growth metrics and 300% in secondary metrics via experimentation. Led a cross-functional team contributing 20% of total UK product experiments and implemented frameworks for growth and agile practices to optimise engineering outcomes.
Product ManagementGrowth HackingExperimentationAI StrategyRoadmap PrioritizationProduct Backlog ManagementAgile
Increased registration form completion rate from 30% to 80% and delivered 15%+ uplift in registration conversion through E2E journey redesign. Developed and executed a data-backed roadmap targeting global user growth and introduced a company-wide experimentation framework.
Product ManagementUser AcquisitionAudience GrowthData Analysis
Graduated with a 2:1 in Music from Brunel University in 2014. This program provided a comprehensive understanding of musical theory, practice and business.
Graduated with a 2:1 in Music from Brunel University in 2014. This program provided a comprehensive understanding of musical theory, practice and business.
Managed a £17M media budget across digital channels including social, PPC, display, and DOOH. Delivered ROI-positive campaigns through continuous testing and optimisation and developed consumer-first media strategies using cross-functional insights.
Digital MarketingMedia PlanningBudget ManagementPPCSocial Media MarketingDisplay AdvertisingDOOHCampaign Optimization
Led Digital Out of Home (DOOH) product optimisation, enhancing scheduling and commercial opportunities. Drove partner activation and delivery for campaigns across DOOH, CRM, social, and app, supporting delivery of £20M+ in annual revenue via digital strategy for brand partnerships.
Digital Product ManagementDOOHCRMSocial MediaMobile App StrategyDigital StrategyRevenue GenerationPartner Activations
Led strategic B2B initiatives and worked with Google, Facebook, and other stakeholders. Chaired the Future Trends Advisory Group focused on digital innovation and delivered whitepapers, workshops, and research content on digital trends like AI and Blockchain.
Industry RelationsB2B InitiativesStakeholder ManagementDigital InnovationMarket ResearchContent CreationAIBlockchain
Served as an Account Executive on a fixed-term contract. Supported various account management tasks and client relations within the live entertainment industry.
Account ManagementClient RelationsSales SupportEvent ManagementData EntryCommunication Skills
Assisted with digital marketing efforts on a fixed-term contract. Contributed to online promotional activities and content management for musical recordings.
Digital MarketingContent ManagementSocial MediaEmail MarketingData AnalysisCampaign Support
Worked as a Cross Media Production Executive. Involved in the production and coordination of content across various media platforms.
Media ProductionContent CoordinationCross Platform PublishingProject ManagementWorkflow OptimizationCommunication Skills
Profile sourced from Himalayas.