Kathlyn Mariele Alix

At EcomCrew - ECC Media, Inc., I built an email marketing program from the ground up in Klaviyo, including Abandoned Cart, Win-Back, Abandoned-Search, and VIP flows. My lifecycle automation and seasonal campaigns helped drive a 31.71% sales increase from May to August 2026 across 6,448 subscribers, with a 4% CTR and 44.9% open rate. I also create campaign copy and on-brand graphics. I manage Meta ad creative, audience targeting, and segmentation, while using Claude, GPT, and Gemini for content, reporting, analysis, and workflow automation. My Claude-based automations reduced manual workload by more than 60% without added headcount. Previously, I grew a dormant Pinterest account to 150k monthly views, led content across Instagram, TikTok, Pinterest, and YouTube, and produced high-volume SEO blogs, scripts, social copy, and email campaigns. I bring five-plus years of experience in content strategy, brand development, social growth, and e-commerce marketing.