Loading profile…
Katie Peterson
Looking for a jobClient Solutions Manager
Client Solutions Manager at TikTok who scaled book-of-business attainment from $12M to $28M through performance marketing.
United StatesClient Solutions Manager at TikTok US (ByteDance US)
Experience
Client Solutions Manager
Achieved revenue goals year over year, scaling total attainment from $12M in 2022 to $28M in 2024. Led split test initiatives and developed customized media plans to drive performance and ROAS.
MetaTikTokGoogleA B TestingLTV optimizationROAS optimizationAudience TargetingMeasurement SolutionsData VisualizationAI AnalysisPixel Events APIStakeholder Management
New Products Marketing Specialist
Managed simultaneous support for 4-11 concurrent new product tests and recruited hundreds of advertisers for alpha and beta programs. Diagnosed product UX issues and translated findings into recommendations.
Product MarketingA B TestingData AnalysisProject ManagementCross Functional CollaborationReporting
Marketing Coordinator
Implemented an SEO strategy that doubled lead submissions and generated $370K in new business revenue within six months. Launched a social editorial calendar that grew engagement 33% in four months.
SEOSocial Media MarketingGoogle BusinessFacebook Ads ManagerAnalytics
Marketing Intern
Planned three months of B2B social promotion via Hootsuite for a summit. Presented results to C-level leadership, including record ticket sales and a 517% increase in social engagement.
Social Media MarketingHootsuiteB2B MarketingPresentation Skills
Education
The University of Arizona
Bachelor of Science in Business Administration with a focus on Marketing, completed in 2017.
Bachelor of Science in Business Administration with a focus on Marketing, completed in 2017.