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Sr. SEO Manager
Senior SEO Manager at National Laser Institute, building AI-assisted search workflows and optimizing for AI answer engines.
United StatesSr. SEO Manager at National Laser Institute
Lead SEO and AEO/GEO strategy aligned to business objectives, built on search intent modeling and optimization for AI-driven search experiences. Own keyword research, competitive analysis, backlink audits and on-page optimization across the company website to grow organic performance.
SEOAEOGEOSearch Intent ModelingKeyword ResearchCompetitive AnalysisBacklink Audit and DisavowOn Page SEOGoogle Search ConsoleSchema MarkupContent StrategyAI SEOChatGptClaudeContent WritingReporting
Advise client brands on SEO and AEO/GEO strategy, turning each client's business goals into prioritized organic search roadmaps. Deliver end-to-end technical SEO audits covering crawlability, indexation, structured data and backlink profiles, with actionable fixes for client teams.
SEOAEOGEOTechnical SEO auditsCrawlabilityIndexingStructured DataBacklink ProfilesAI ReadinessSchemaInternal LinkingContent ArchitectureSearch Intent AnalysisCompetitive ResearchAI ToolsChatGptClaude
Served as senior SEO lead for multiple client stakeholders, aligning organic strategy with growth goals and competitive landscapes. Built organic strategies from blended data sources, including Google Search Console, analytics, competitor insights and SERP analysis.
SEOOrganic StrategyGoogle Search ConsoleAnalyticsCompetitive IntelligenceSERP AnalysisTechnical SEO auditsKeyword ResearchOn Page SEOContent RecommendationAI ToolsChatGptClaudeLink BuildingContent WritingReporting
Partnered with Retail, Mobile and Español teams to prioritize SEO initiatives across product portfolios. Uncovered untapped organic growth opportunities by combining Google Search Console and analytics data.
SEOProduct ManagementGoogle Search ConsoleAnalyticsTechnical AuditsIndexingSitemapsSchemaRobot DirectivesOn Page SEOMultilingual SEOEnglishSpanishReporting
Built and executed organic strategies aligned to enterprise, retail and channel business goals. Managed external agency partners across SEO, content and link acquisition, coordinating with paid media.
SEOOrganic StrategyAgency ManagementContent StrategyLink AcquisitionPaid MediaKeyword ResearchCompetitive AnalysisTechnical AuditsBacklink AnalysisContent OptimizationContent WritingReporting
Led SEO strategy and client communication for enterprise and mid-market accounts. Partnered with SEO and Data Insights teams to build KPI-driven organic roadmaps.
SEOStrategyClient CommunicationKPI RoadmapsKeyword ResearchCompetitive AnalysisTechnical AuditsBacklink AnalysisContent OptimizationReportingMentorship
Led SEO strategy and execution for multiple enterprise and mid-market clients. Executed site audits, content mapping and template optimization strategies.
SEOOrganic ContentSite AuditsContent MapsTemplate OptimizationTechnical SEOOn Page SEOOff Page SEOKeyword ResearchCompetitive AnalysisYouTube OptimizationVideo OptimizationContent WritingMentorship
Directed SEO and content teams across multiple client verticals. Built scalable on-site, off-site and link-building processes.
SEOTeam LeadershipContent StrategyOn Page SEOOff Site SEOLink BuildingLocal SEOCitation ManagementGoogle my businessTechnical AuditsContent AuditingCompetitive AnalysisBacklink Audit and DisavowReporting
Directed SEO team execution across keyword strategy, content planning and link acquisition. Partnered with sales and account teams on proposals and client growth.
SEOTeam LeadershipKeyword StrategyContent PlanningLink AcquisitionClient ManagementOn Page SEOPage TitlesMeta descriptionsHeadersContent Editing
Developed and executed organic search strategies for multiple eCommerce sites and microsites to improve branding, traffic, rankings and conversions. Built themed keyword sets from search volume research to guide on-page optimization and overall SEO strategy.
SEOEcommerceOrganic SearchKeyword ResearchOn Page SEOTitle Meta TagsMeta descriptionsH1sLanding Page OptimizationLink BuildingCompetitive AnalysisReporting
Consulted on SEO and SEM strategy for 40+ high-priority clients across multiple industries. Developed optimized metadata, content and link-building strategies.
SEOSEMClient ConsultingMeta Data OptimizationContent StrategyLink BuildingCompetitive AnalysisReportingClient Onboardingteam training
Bachelor of Arts in Media Arts with minors in Communications and History.
Profile sourced from Himalayas.