Kiran Salve

At Chembond Chemicals Ltd., I build Power BI dashboards that monitor digital campaign performance across impressions, clicks, conversions, CTR, CPC, and ROI. I also automated weekly reporting so marketing teams can evaluate campaign effectiveness faster. I've created an end-to-end customer acquisition funnel using SQL, Dataflow, and Power BI to identify conversion drop-offs and improve lead-generation decisions. My budget-versus-actual dashboards analyze ROAS and CPA trends to help optimize channel spend. Previously at MRK Healthcare Pvt. Ltd., I tracked lead generation by campaign, channel, and region, connecting lead quality and conversion rates to sales outcomes. I also used purchase history, demographics, engagement metrics, competitor activity, social metrics, and website trends to support targeted marketing strategy. With 8+ years of experience, I work across Power BI, Power Query, DAX, SQL, Power BI Service, Power Apps, ETL, data modeling, refresh automation, security, and Excel-based MIS reporting.