Konstantin Gorshenev

At Innova Distribution, I enhanced acquisition prediction models for Ragnarok Online, contributing to more precise marketing forecasts and less variance between planned and actual campaign revenue and spend. I also led the adoption and implementation of Robyn’s Marketing Mix Model, helping the marketing team optimize budget allocation across channels. At Yandex, I researched a customer propensity modeling approach using logistic regression via BigQuery ML. Combined with insights from a company hackathon, the work helped develop a targeted advertising feature that contributed to increased advertising revenue and an estimated 60% improvement in campaign budget efficiency for users. At UCHi.RU, I collaborated with the analytics team on A/B tests for product features and played a role in designing a user rating system. During this period, the platform achieved a 7.5% ARPU increase and up to 30% MAU growth. Earlier, at Russian Textbook Corp., I led marketing plan analytics and developed a reporting system, contributing to MAU surpassing 25M+ and partner revenue increasing by over 180%. I bring experience across product and marketing analytics, predictive modeling, and A/B testing, and I’m looking for my next challenge in a data-focused role.