Krysta Micallef

Publication Design Consultant

Design and quality lead for the press for over five years, owning production, quality, and legal checks on every title, from font licensing to plagiarism, and guiding authors and illustrators to release.

Publication DesignQuality AssuranceFont LicensingProject Management

Founder & Brand Consultant

Independent studio for brand strategy and identity, luxury content creation, social media marketing, pitch decks, and publication design for clients in Malta, the US, Canada, and Australia.

Brand StrategyIdentity DesignSocial Media MarketingPitch DecksPublication DesignUGCVideo Editing

Lead Brand Designer & Content Creator

Owned brand and creative for Myoka Spas, a group of six spas, and led its rebrand. Brought social creative and strategy in-house, growing reels share from 29% to 83% and launching TikTok.

Brand ManagementSocial Media StrategyContent CreationInstagramTikTokFacebookEmail MarketingWeb CopywritingVideo EditingNotionClickUpAdobe Creative Suite

Senior Creative Designer & Marketing Lead

Led marketing design for online casino brands, including paid ads, emailers, organic social, website UI, and animated videos. Managed a cross-department team and restructured the company's filing system.

Marketing DesignPaid AdsEmail MarketingSocial MediaUIAnimationTeam LeadershipConfluenceProject Management

Creative Designer

Dedicated sole designer for CasinoTopsOnline, one of GiG's leading affiliate sites, live in 13 markets. Produced all site and marketing creative and led its rebrand.

DesignRebrandingAd CreativeBannerHero ImagesSocial ContentPresentation SkillsSEO Collaboration

Graphic Designer, promoted to Design Executive

Promoted within two years. Handled clients independently and led their branding and marketing campaigns, directed editorials, annual reports, email campaigns, and animated ads, and supervised graphic and junior designers.

BrandingMarketing CampaignsEditorial DesignAnnual ReportsEmail CampaignsAnimationPrint ProductionTeam Supervision

Digital Designer

Digital designer role at TBWA\ANG.

Freelance Designer

Freelance designer role at The Creative Partners.

Design Intern

Design intern role at TBWA\ANG.