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Ksenia Sergeeva
Open to opportunitiesProduct Researcher
I’m a B2B SaaS content and research specialist, turning UX insights into engaging narratives that drive product decisions.
PortugalProduct Researcher at ApprovalMax
About
I’m a content and research specialist with over 5 years of experience in content writing and product research in the B2B SaaS sector. I craft compelling narratives that drive engagement and inform strategic decisions, with proven expertise in UX research and content marketing.
In my current role as Product Researcher at ApprovalMax, I conduct product research to drive product roadmap decisions, perform market research on competitors’ messaging, pricing strategies, and value proposition, and collaborate with Product, PLG, and Marketing to align on outcomes. I own research processes end-to-end—from establishing project goals and finding interview participants to presenting results to key stakeholders—and create polished copy for PLG experiments.
Experience
Product Researcher
Conducted product and market research to inform product roadmap decisions and improve existing user flows. Owned the research process and presented findings to key stakeholders while collaborating with Product, PLG, and Marketing.
Product ResearchUX ResearchMarket ResearchProduct RoadmappingStakeholder ManagementContent StrategyCompetitive Analysis
Content Writer
Created B2B SaaS content across eBooks, website copy, blog posts, white papers, case studies, sales collateral, email marketing, and webinar materials. Interviewed customers to develop case studies and supported cross-functional collaboration with Product, Customer Success, and Sales.
B2B SaaS MarketingCopywritingCase Study Development
Education
Higher School of Economics
Completed a Master of Arts in Comparative Literature at the Higher School of Economics in Moscow.
Chuvash State University
Completed a Bachelor of Arts in Linguistics at Chuvash State University in Cheboksary.