LaCretia Hardy

I’m looking for a digital marketing role where I can run and optimize national lead-generation campaigns (especially Meta), use data to improve CTR/CRO, and drive multi-million revenue and profit growth with strong messaging and audience strategy. I bring over a decade of experience managing high-budget, national lead-generation campaigns across diverse industries, specializing in driving multi-million dollar revenue and profit growth through platforms like Meta. I use a strategic, data-informed approach—pairing analytical problem-solving with strong messaging and audience behavior understanding—to deliver consistent results at scale. In my recent role as a Senior Media Buyer/Acct Production Manager at Blue Fire Leads/Apollo Interactive, I personally brought in over $1.5 million profit, $2.5 million revenue, and 70K leads in 2024. I also maintained a 37% profit margin, led a team of 4 marketers, and served around 30 clients while exceeding revenue and profit goals. I provide recommendations to senior management based on data analysis and performance metrics. I’ve also run multi-year lead generation work with Blue Fire Leads, personally bringing in over $3 million profit, $8.2 million revenue, and 200K leads, while supporting competitive research, campaign optimization, and landing page updates to improve CTR and increase CRO by 3–5%. Certified in Meta and HubSpot Digital Marketing, I leverage tools like Midjourney and ChatGPT for higher output and creating original materials.