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Ladislav Cipka
Open to opportunitiesDigital Strategy & Ad Ops Consultant
Digital Operations Specialist focused on scalable marketing automation, tracking accuracy, and CRO execution.
DenmarkDigital Strategy & Ad Ops Consultant at Purecacao.eu
About
I’m a Digital Operations Specialist with 5+ years supporting B2B and B2C marketing execution across enterprise and scale-up environments. I’m strongest where reliable delivery matters: data integrity, tracking accuracy, and automation that runs smoothly at scale.
I execute global initiatives across Sitecore, HubSpot, and paid media platforms, known for stable, scalable operations rather than strategy ownership. I’ve led hands-on CRO and A/B test execution to streamline campaign and lead operations across markets.
In recent roles, I accelerated digital publishing by 56% (45m to 20m per asset) and built a custom Generative AI workflow for SEO-optimized metadata and alt-text. I also configure and deploy A/B tests and CRO experiments, ensuring accurate setup of test variations and tracking parameters.
Across CMS and CRM work, I’ve supported AEM/Sitecore/Umbraco page production, localization, and UAT/defect management, while maintaining QA and delivery integrity (including 120+ newsletter campaigns delivering to 1M+ customers). I bring an operational, “make it work” mindset—while using LLMs to improve metadata generation and workflow efficiency.
Experience
Digital Strategy & Ad Ops Consultant
Ran an agile go-to-market pilot for a niche brand using exploratory paid campaigns across geographic segments to identify early audience affinity signals. Set up paid media foundations including Meta Pixel, event tracking, and catalog setup, and integrated LLMs into reporting to interpret cross-market performance and accelerate campaign asset production.
Paid Media MarketingMETA PixelsEvent TrackingAudience Targeting
Global Digital Experience Specialist
Orchestrated high-priority global digital campaigns across 10+ B2B and B2C markets using Sitecore, optimizing user journeys for engagement and brand visibility. Reduced campaign launch times by 56% (45m to 20m per asset) through workflow optimization and AI-generated SEO metadata while executing A/B tests with accurate tracking parameters.
A B TestingCROCampaign ExecutionMetadataPaid Media TaggingTracking and Experiment QA
Education
Zealand - Academy of Technologies and Business
Earned a Bachelor’s degree in International Sales and Marketing Management.
Copenhagen Business Academy
Completed an AP degree in Marketing Management.
KEA & Talent Garden Innovation School
Completed an accredited 2-month Digital Marketing course, finishing with the highest grade from a practical SEO project.
Technological Educational Institute of Athens
Participated in an Erasmus exchange in Athens and achieved top grades in business and marketing-related classes.