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Senior Marketing Coordinator
Senior Marketing Coordinator at TRESemmé who led brand relaunches and product innovation across Latin America.
BrazilSenior Marketing Coordinator at TRESemmé
Led brand strategy reviews and innovation projects across Latin America, managing cross-functional teams and driving product development from concept to launch. Conducted portfolio analysis, developed communication strategies, and mentored team members.
Brand StrategyInnovationPortfolio ManagementCross functional LeadershipMarket AnalysisCommunication StrategyMentorship
Spearheaded innovation projects in Brazil, led the development of a new Brand Purpose, and directed the creation and launch of a new brand campaign. Identified strategic partnerships and conducted portfolio analysis to optimize product mix and profitability.
InnovationBrand PurposeCampaign ManagementStrategic PartnershipsPortfolio AnalysisTrade Marketing
Led innovation projects for all Unilever ketchup brands in Latin America, developed brand communications, and led the development of a new business model for ketchup. Conducted strategic portfolio analysis and managed artwork development.
InnovationBrand CommunicationsBusiness Model DevelopmentPortfolio AnalysisArtwork Development
Led the expansion of the Dove brand into the baby segment, launching Baby Dove in Brazil and leading the relaunch of Dove liquids with refills. Developed the Dove Medical Program in Latin America and managed communication development and brand strategy analyses.
Brand ExpansionProduct LaunchCommunications DevelopmentBrand StrategyProject Management
Project Management course from ESPM, completed in 2012.
Project Management course from ESPM, completed in 2012.
Bachelor's degree in Social Communication with a focus on Publicity and Advertisement from ESPM, completed in 2010.
Bachelor's degree in Social Communication with a focus on Publicity and Advertisement from ESPM, completed in 2010.
Profile sourced from Himalayas.