Laura Bedoya

I've led end-to-end product design for more than 20 client projects at Triario across finance, healthcare, architecture, and tech. I turn research into user flows, wireframes, prototypes, and high-fidelity interfaces while partnering closely with developers to deliver consistent experiences. At Karibik, I owned UX/UI for conversion-critical e-commerce pages and checkout flows, contributing to a 50% increase in online sales. I also led the design work for its migration from VTEX to Shopify and built a scalable component-based Figma design system. I use Claude, ChatGPT, and Figma Make in my everyday process to accelerate research, ideation, and execution. My work combines user research, journey thinking, CRO, and polished responsive design to improve customer experiences and measurable outcomes.