Laura Mas

About

Experience

1. Freelance Senior Art Director and Design Lead

   Open to freelance collaborations across art direction, brand identity, digital & web design, editorial and image-making — working with both commercial brands and independent cultural projects.

2. Senior Brand Designer

   For the luxury digital fashion TRIBUTE BRAND, I worked in-house as a Senior Brand Designer, developing and art-directing creative across campaigns, product launches, events, social media and digital experiences, translating the brand’s experimental identity into a consistent visual world. I also worked on SSYYNN, its partner fashion brand, helping develop the brand identity and designing the compl

3. Senior Visual Designer

   At SAP Fioneer, I worked on the rebrand and new website, developing concepts to modernise the brand and create a more innovative and contemporary visual direction. I worked from concept and art direction through to design execution, coordinating closely with the development team and preparing files for handover.

4. Senior Visual Designer

   At NEUGELB, I worked as a Senior Visual Designer, directly supporting the Commerzbank marketing team and developing branding concepts for new products and features within the Commerzbank app.

5. Senior Art Director and Design Lead

   At RCKT / Dentsu Creative Berlin, I worked as a Senior Art Director and Design Lead, developing brand identities, campaigns and digital experiences for international clients, while leading and mentoring a multidisciplinary design team.

6. Art Director

   Worked as Art Director at RCKT - A Dentsu Creative Company.

Education

1. Iniciação Científica

2. Colégio Bandeirantes

3. Hochschule Anhalt / Bauhaus Dessau

4. Centro Universitário Senac