Leonardo Figueroa

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About

I’m a Senior Web Designer with 8 years of experience designing and building high-performing, conversion-focused websites—from small business sites to enterprise-scale projects. I bring a Visual Communication Design background and blend UX/UI principles with technical SEO and Core Web Vitals optimization from the earliest stages. I take projects from wireframe to launch in Figma, WordPress, and HTML/CSS, constantly evaluating decisions through the lens of revenue, retention, and growth. I’m comfortable presenting directly to clients and working closely with developers through implementation. In recent roles, I maintained and extended design systems and component libraries in Figma, managed CMS publishing workflows, and built responsive sites and interfaces. I also develop and support performance improvements and marketing assets like HTML email templates, with a focus on consistency and results.

Experience

Web Designer

Designed and built responsive websites and interfaces from Figma wireframes using HTML, CSS, JavaScript, and Bootstrap, collaborating with a development team. Maintained a Figma design system/component library and managed client website content publishing via Sitefinity CMS.

HTMLCSSJavaScriptBootstrapFigmaDesign SystemsSitefinityTechnical SEOEmail Template DevelopmentResponsive Design

Web Designer

Designed and built websites for small business clients using HTML, CSS, JavaScript, and WordPress, optimizing content and code for SEO. Built and maintained Depot Industrial's WooCommerce ecommerce site and created client-facing high-fidelity prototypes translated into functional websites.

HTMLCSSJavaScript

Education

ACBI

Completed a Diploma of Information Technology (Website Development) at ACBI in Australia. Built web development skills focused on website creation and implementation.

UTEM

Earned a Bachelor of Visual Communication Design at UTEM in Chile. Developed design foundations supporting UX/UI and visual communication work.

About

Experience

Web Designer

HTMLCSSJavaScriptBootstrapFigmaDesign SystemsSitefinityTechnical SEOEmail Template DevelopmentResponsive Design

Web Designer

HTMLCSSJavaScript

Education

ACBI

Completed a Diploma of Information Technology (Website Development) at ACBI in Australia. Built web development skills focused on website creation and implementation.

UTEM

Earned a Bachelor of Visual Communication Design at UTEM in Chile. Developed design foundations supporting UX/UI and visual communication work.

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About

Experience

Web Designer

Web Designer

Education

ACBI

UTEM

Leonardo Figueroa

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About

Experience

Web Designer

Web Designer

Education

ACBI

UTEM

Senior Web Designer

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